SENIOR CHANNEL PLANNING SPECIALIST (OPEN CHANNEL)

CelcomDigi; Subang Jaya; On-site; MYR 100,000 - 135,000; Full time

Job summary

A leading telecommunications company in Malaysia is seeking a Senior Channel Planning Specialist to design and optimize channel strategies that enhance subscriber growth. The ideal candidate will have 8–12 years of experience, a Bachelor’s degree, and strong analytical and communication skills. This full-time position involves managing budgets, collaborating with cross-functional teams, and ensuring competitiveness in the market.

Qualifications

• 8–12 years of relevant working experience.
• Proven track record of delivering strong business results.
• Experience in on-ground sales and trade is an added advantage.

Responsibilities

• Manage development and execution of channel income models.
• Develop and maintain Prepaid base incentive schemes.
• Monitor channel performance and track progress of initiatives.

Skills

Data analytical skills

Strong communication skills

Collaboration skills

Leadership skills

Education

Bachelor’s degree in commerce-related fields

Tools

MS Excel

SAP

Power BI

Job description

SENIOR CHANNEL PLANNING SPECIALIST (OPEN CHANNEL)

We are now ONE! #CelcomDigi Celcom and Digi have merged with the aim to create Malaysia’s most inspiring telco‑tech company, building on two well‑loved brands with over six decades of combined strengths in innovation and connecting Malaysians.

Job Description

We are seeking a Senior Channel Planning Specialist (Open Channel) to design and optimize income models, incentives, and channel strategies that drive subscriber growth and market competitiveness. This role will lead tactical initiatives, manage budgets, and collaborate with cross‑functional teams to deliver sustainable business results and long‑term channel success.

Responsibilities

Channel Income Model Management

• Team lead in overseeing the development, execution, and dispute management of the Open Channel income model, pioneering work into placing effective drivers to acquire Malaysian subscribers and grow a solid Postpaid base.
• Designing and validating the components, business rules, and reward structure that secure a productive dealer base to deliver Malaysian Prepaid & Postpaid subscriber acquisition, ensuring competitiveness in the market and regular review of payouts for sustainable operating cost and investment.
• Supporting in setting the channel landscape aligned to company/CEO priorities, striving to deliver productive touch‑point growth and optimal product mix (primarily driven by Prepaid, also including Postpaid, Fibre, and/or Convergence) while maintaining sustainable operating cost.

Channel Incentive Management

• Team lead in developing and maintaining the Prepaid base incentive scheme, ensuring market competitiveness and channel growth.
• Timely review and setup of incentives for new or refined Prepaid product offers, with regular reviews of incentive payouts for sustainability.
• Regular engagement with stakeholders managing Postpaid base incentive touching Open Channel, ensuring competitiveness and relevance.

Campaign / Tactical Planning, Monitoring & Execution

• Responsible for end‑to‑end delivery of assigned tactical campaigns and activities, including budgets, planning, processes, deliverables, collaterals, communications, and coordination with stakeholders across marketing, product, sales, distribution, dealer management, operations, performance management, legal, IT, corporate communications, and finance.
• Own monitoring of channel overall performance to track progress of initiatives and actual vs. company target.
• Conduct critical assessment via data/report processing to identify gaps and propose interventions.
• Manage budget, A&P, spend, and post‑evaluation for assigned initiatives to review ROI.
• Carry out occasional on‑ground audits to ensure executional and operational excellence.

Stakeholder Management & Leadership

• Independently manage relevant senior or operational stakeholders as needed.
• Collaborate with team members to develop proposals or data sets.
• Lead / facilitate presentations or forum discussions with internal or external stakeholders to acquire approval or guidance.
• Lead briefings to Region & Sales Force for assigned channel initiatives.

Requirements

• Bachelor’s degree in commerce‑related fields (Economics, Marketing, Accounting, Business, Finance) or equivalent.
• 8–12 years of relevant working experience.
• Proven track record of consistently delivering strong business results against stretch objectives.
• Demonstrated accountability and ownership, whether as an individual contributor, team member, team leader, or through influential leadership.
• Strong collaboration skills within the function and across cross‑functional teams.
• Strong and effective communication skills, formal and informal, coordinating across stakeholder groups and levels.
• Strong data analytical skills with ability to derive actionable insights from large datasets (proficiency in MS Excel, SAP, Power BI).
• Experience in on‑ground sales and trade, leveraging practical knowledge to develop and execute operationally relevant plans; added advantage.

Business Unit: SALES & RETAIL

Job Segment: Retail Sales, Performance Management, Change Management, Corporate Communications, CSR, Human Resources, Management, Marketing

Next Steps

Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre‑screening conversation, interviews and/or assessments.

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.

#WeAreCelcomDigi