Senior Business Development Executive

Tong Woh Enterprise Sdn Bhd; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company is seeking a Business Development Executive in Penang. The role entails identifying new business opportunities and managing existing accounts in the FMCG sector. The ideal candidate should have 3–5 years of experience, strong relationship management, and negotiation skills. A valid driving license and fluency in both English and Mandarin are necessary. The company offers a dynamic environment with opportunities for travel within the Northern region.

Qualifications

• Minimum 3–5 years of experience in FMCG/off-trade sales, preferably in the beverage or liquor industry.
• Strong background in managing key accounts, distributors, or retailers.
• Willing to travel frequently within the Northern region (Penang).

Responsibilities

• Identify and develop new business opportunities within the off-trade channel.
• Manage and grow existing customer accounts through consistent engagement.
• Negotiate pricing and promotional activities within company guidelines.

Skills

Sales negotiation

Interpersonal skills

Analytical skills

Relationship management

Education

Diploma or Degree in Business Administration, Marketing, or related field

Tools

Microsoft Excel

Job description

Key Responsibilities

Business Development & Sales Growth

Identify and develop new business opportunities within the off-trade channel.

Manage and grow existing customer accounts through consistent engagement and performance review.

Achieve assigned sales targets and KPIs.

Negotiate pricing, trading terms, and promotional activities within company guidelines.

Territory & Channel Management

Monitor market trends, competitor activities, and consumer insights to identify growth opportunities.

Ensure proper product distribution, visibility, and merchandising in retail outlets.

Conduct regular store visits and trade checks to ensure brand standards are maintained.

Relationship Management

Build strong relationships with key trade partners, distributors, and retail buyers.

Work closely with outlet purchasing and category teams to optimize sales performance.

Cross-Functional Coordination

Coordinate with Marketing, Supply Chain, and Finance teams for promotions, stock replenishment, and order fulfillment.

Support trade marketing and in-store promotional activities.

Reporting & Administration

Prepare accurate sales reports, forecasts, and market analyses.

Ensure timely collection of payments and account settlements.

Maintain up-to-date customer information and sales documentation.

Requirements

Minimum Diploma or Degree in Business Administration, Marketing, or related field.

Minimum 3–5 years of experience in FMCG/off-trade sales, preferably in the beverage or liquor industry.

Strong background in managing key accounts, distributors, or retailers.

Strong sales negotiation and communication skills.

Good analytical and problem-solving abilities.

Proficient in Microsoft Excel and other reporting tools.

Able to work independently with minimal supervision.

Strong interpersonal and relationship-building skills.

Willing to travel frequently within the Northern region (Penang).

Possess a valid driving license and own transport.

Fluent in English and Mandarin; Cantonese/Hokkien is an added advantage. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a business development executive?
• Which of the following languages are you fluent in?
• Do you have experience in a sales role?
• Are you willing to travel for this role when required?
• Do you have experience in a role which requires relationship management experience?