Senior Brand Executive

Unicharm Malaysia Trading Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the consumer goods sector in Selangor, Malaysia is seeking a Marketing Executive to implement marketing plans, analyze market data, and develop strategies in line with the brand image. The ideal candidate holds a degree in Business Administration or Marketing, possesses excellent interpersonal and analytical skills, and has 3-4 years of relevant experience. Proficiency in English, Bahasa Malaysia, and Mandarin is essential, with a focus on developing strong relationships and driving results.

Qualifications

• Degree in Business Administration/Marketing from a reputable university.
• At least 3-4 years of relevant working experience.
• Strong analytical skills and a proven track record.

Responsibilities

• Implement marketing plans to achieve business outcomes.
• Analyze market data and propose recommendations.
• Develop and implement marketing strategies.
• Evaluate advertising campaigns and provide recommendations.
• Communicate with in-house designers for marketing materials.
• Liaise with business partners and agencies.
• Track and monitor campaign effectiveness.

Skills

Interpersonal skills

Analytical skills

Leadership qualities

Teamwork

Communication

Proficiency in English

Proficiency in Bahasa Malaysia

Proficiency in Mandarin

Education

Degree in Business Administration/Marketing

Tools

Excel

Job description

Responsibilities

Implement marketing plans which combines all marketing mix such as product, pricing, positioning, promotion to achieve business plan.

Gather market information, arrange and compile as appropriate, analyze the data gathered and to propose recommendations to the team.

Effectively plan, develop, direct and implement marketing strategies and activities in line with the requirements set by the Company in line with the brand image

Able to assess the effectiveness of all advertising campaigns, promotions etc. and to provide recommendations for the next promotion. This is executed via analysis on sales data, consumer data and marketing performance. After which, this information is to be shared to Brand Manager and to be discussed with Brand Manager.

Communicate and liaise with in-house Designers to develop all marketing communications and to product packaging.

Liaise with business partners, advertising, media and public relations agency.

To track, monitor and evaluate the campaign promotions to ensure that the campaign objectives / sales targets are achieved.

Qualifications

• Degree in Business Administration / Marketing from a reputable university.
• Good interpersonal skills, able to build strong relationships and relate well with others to drive results. Demonstrates and encourages collaboration and teamwork.
• At least 3‑4 years of relevant working experience in a similar capacity.
• Communication: Writes and speaks clearly, concisely with confidence. Shows ability to actively listen and seeks to understand the viewpoints of others. Able to present well.
• Excellent command of English, Bahasa Malaysia and Mandarin – Mandarin‑speaking candidates will serve Mandarin‑speaking customers.
• Self‑driven, independent and self‑motivated.
• Strong analytical skills, leadership qualities and a proven track record in similar positions.
• Excellent use of computer resources and analytical tools including Excel.