Senior Brand Executive

Coty; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading beauty company in Kuala Lumpur is seeking a Brand Marketing Associate to support the Brand Manager in achieving brand objectives. Responsibilities include collaborating with agencies, analyzing campaign performance, and executing BTL promotions across channels. Ideal candidates hold a Bachelor’s degree and have at least 2 years of experience in brand marketing. This role offers a dynamic environment to challenge the definition of beauty and celebrate diversity.

Qualifications

• Bachelor’s degree in any discipline.
• Minimum 2 years of experience in Brand Marketing or a related field.
• Strong analytical, number sense, and problem-solving skills.

Responsibilities

• Support the Brand Manager in achieving brand and business objectives.
• Collaborate with Media and PR Agencies for integrated strategies.
• Monitor and analyze key performance indicators for campaigns.
• Work closely with retailers to consolidate brand mechanics.
• Execute BTL promotions across various channels.
• Develop exclusive offerings tailored to customers.
• Coordinate product animations in collaboration with Key Accounts.
• Assist in monthly sales planning and activation initiatives.
• Research competitors’ marketing activities and market data.
• Manage deployment of brand assets for annual plans.

Skills

Analytical skills

Problem-solving skills

Marketing strategy development

Education

Bachelor’s degree

Job description

Overview

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

Responsibilities

• Brand Management: Support the Brand Manager in achieving the brand and business objectives for assigned brands by contributing to the development and execution of effective marketing strategies.
• Brand Management: Collaborate with Media and PR Agencies to create integrated media and PR strategies aimed at enhancing brand desirability, supporting product launches, and driving overall brand development.
• Brand Management: Monitor and analyze key performance indicators (KPIs) such as reach, impressions, and brand recall for both PR and digital campaigns to evaluate effectiveness and optimize results.
• Brand Management: Work closely with retailers to consolidate brand mechanics, ensuring alignment and effective implementation across various sales channels.
• Trade Marketing, BTL: Promotion & Animation: Execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence.
• Trade Marketing, BTL: Promotion & Animation: Develop exclusive offerings and promotions tailored to various customers/channels and end consumers.
• Trade Marketing, BTL: Promotion & Animation: Coordinate the execution of product animations and podium displays in collaboration with Key Accounts, Visual Merchandising, and Retail Operations. Oversee the development and execution of brand-building and sales-driving events that reflect the brand’s heritage, image, and expertise.
• Trade Marketing, BTL: Promotion & Animation: Assist the Brand and Retail Operations teams in monthly sales planning and activation initiatives designed to drive results, overcome challenges, and manage risks effectively.
• Trade Marketing, BTL: Promotion & Animation: Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey.
• Reporting & Others: Research and track competitors’ marketing activities periodically and collect market data and insights to analyse brand’s competitive performance and future plans.
• Reporting & Others: Manage and coordinate the deployment of brand assets that support the annual plan activation together with external agencies.
• Reporting & Others: Maintain the full spectrum of marketing expenses including document issuance, record maintenance and monthly tracking.

Qualifications

• Bachelor’s degree in any discipline.
• Minimum 2 year of experience in Brand Marketing, or a related field.
• Strong analytical, number sense and problem-solving skills.