Senior BD & PR Lead for Growth‑Driven F&B Brand

Oriental Coffee International Sdn Bhd; Puchong; On-site; MYR 80,000 - 120,000; Full time

Job summary

A growing F&B brand in Malaysia is seeking a Senior Business Development cum PR Manager. This role will drive business growth, develop strategic partnerships, and manage public relations for a kopitiam group. Responsibilities include market research, operational collaborations, and overseas expansion planning. Candidates should hold a relevant degree and have 5-8 years of experience in business development and PR. Join this dynamic team and contribute directly to brand growth and success.

Benefits

Competitive salary

Incentives based on performance

Career advancement opportunities

Qualifications

• 5–8 years’ experience in Business Development, PR, or Marketing in the F&B or retail sector.
• Experience working with mall management and leasing departments in Malaysia.
• Exposure to overseas business development or franchising is a plus.

Responsibilities

• Identify and develop new business opportunities in the kopitiam/F&B industry.
• Develop and implement business expansion strategies.
• Conduct feasibility studies for potential international markets.
• Manage media relations and PR strategies.
• Act as liaison with stakeholders including mall management and delivery platforms.
• Coordinate with Operations for marketing strategies.

Skills

Business Development

Public Relations

Strategic Planning

Market Research

Negotiation

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Job description

A growing F&B brand in Malaysia is seeking a Senior Business Development cum PR Manager. This role will drive business growth, develop strategic partnerships, and manage public relations for a kopitiam group. Responsibilities include market research, operational collaborations, and overseas expansion planning. Candidates should hold a relevant degree and have 5-8 years of experience in business development and PR. Join this dynamic team and contribute directly to brand growth and success.