Senior Analyst-Campaign Operations

Lazada; Malaysia; On-site; MYR 60,000 - 85,000; Full time

Job summary

A leading e-commerce platform based in Malaysia is seeking a Campaign Manager to own and manage marketing campaigns. The role demands expertise in campaign management, a strong understanding of data analysis, and the capability to work in a fast-paced environment. Ideal candidates will have a Bachelor's degree and at least 2 to 3 years of experience in project management, preferably within a B2B tech or e-commerce setting. Excellent communication skills are necessary for stakeholder collaboration.

Qualifications

• Minimum of 2 to 3 years of experience in campaign management or project management.
• Experience in B2B e-commerce or tech environment is preferable.
• Proven track record in managing successful marketing campaigns.
• Ability to analyze data and make data-driven decisions.

Responsibilities

• Own, plan and manage platform/brand campaigns.
• Develop and maintain project plans for marketing campaigns.
• Identify risks and develop mitigation strategies.
• Recommend and implement new campaign mechanics.

Skills

Campaign management

Data analysis

Communication skills

Interpersonal skills

Project management

E-commerce understanding

Adaptability

Education

Bachelor's degree in Marketing or Business Administration

Job description

Responsibilities

• Own, plan and manage (end-to‑one) platform / brand Campaigns which includes post Campaigns analysis
• Develop and maintain project plans, including timelines, milestones, and resource allocation for various marketing campaigns
• Identify potential risks and proactively develop mitigation strategies to minimize project delays or issues
• Proactively recommend and support the implementation of new Campaigns mechanics and strategies to boost performance and engagement
• Manage and coordinate cross‑functional campaign projects, ensuring alignment with business objectives and timely delivery
• Act as a liaison between marketing, product, and operational teams to facilitate effective communication and collaboration
• Be the expert by understanding key functional and non‑functional capabilities or limitations of the system and its individual modules that will drive the merchandising on campaign landing pages from both a business and design perspective
• Ability to understand the end‑to‑end shopping journey and recommend action plans at each touchpoint to elevate overall customer’s experience
• Analyze on‑going campaigns which includes performance tracking and accurate data gathering and translate them into insights & recommendations
• Assess campaign performance metrics and provide insights to optimize future initiatives

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 to 3 years of experience in campaign management or project management preferably in a B2B e-commerce or tech environment.
• Proven track record in managing successful marketing campaigns across digital and offline channels.
• Demonstrated ability to analyze data, draw insights, and make data‑driven decisions to improve campaign effectiveness.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• Adaptable to a fast‑paced environment, and comfortable with working on multiple projects simultaneously.
• Highly energetic, self‑motivated and proactive.
• Passion for e-commerce and understanding consumer journey.
• Organized and structured, ability to identify business needs.