Senior/AM, Product Marketing (Home Appliances/Electronics)

Coway; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading home appliances company in Kuala Lumpur seeks a Senior/AM, Product Marketing to manage the full product lifecycle and implement strategic product roadmaps. Responsibilities include leading category projects and collaboration across various departments, ensuring competitive product launches and profitability. The ideal candidate holds a relevant degree and has 2-3 years of experience in product management, with strong analytical and communication skills.

Qualifications

• Minimum 2-3 years of working experience in product strategy/management, business analysis, or strategic planning.
• Preferably experienced in household and home appliances.
• Solid analytical and quantitative skills; ability to interpret data and trends effectively.

Responsibilities

• Manage the full product lifecycle for all products in assigned categories.
• Lead category projects including new launches and improvements.
• Develop and execute product roadmaps based on market and business analysis.

Skills

Analytical skills

Interpersonal skills

Project management skills

Communication skills

Microsoft Excel proficiency

Microsoft PowerPoint proficiency

Education

Bachelor’s degree in Business, Marketing, Data Analytics, Entrepreneurship, Economics, or related fields

Job description

Senior/AM, Product Marketing (Home Appliances/Electronics)

This role responsible to support Coway Malaysia in building a strong, competitive, and future-ready product portfolio. The Product Manager will drive strategic thinking and decision-making by leveraging data-driven insights from market trends, competitor benchmarking, and internal product performance. The objective is to support the development of strategic product roadmaps, new product initiatives, and continuous improvement plans to meet the company's sales and growth targets.

Job Descriptions:

Full Product Lifecycle Management

Managing the full product lifecycle for all products in assigned categories, ensuring relevance, competitiveness, and profitability from launch to end-of-cycle.

Project Management

Lead category projects, including new launches, improvements, end-of-sales, and end-of-cycle actions to optimize portfolio performance by analyzing product sales performance and customer feedback to assess strengths, weaknesses, and improvement areas.

Identify, evaluate, and source new products for market introduction by working closely with R&D, Procurement, suppliers, and external partners. Lead go-to-market readiness to ensure timely, cost-effective, and competitive product launches aligned with business strategy and customer needs.

Strategic Product Roadmap

Develop and execute product roadmaps by identifying opportunities and product gaps to align with business direction, customer needs, and sales objectives.

P&L Ownership and Financial Performance

Manage the profit and loss (P&L) for assigned product categories, ensuring revenue growth, margin optimization, and cost control. Monitor financial performance, pricing strategies, and cost structures to drive sustainable profitability.

Forecasting and Business Planning

Develop and maintain accurate sales, revenue, and demand forecasts for assigned product categories based on market demand and business objectives.

Cross-functional Collaboration

Collaborate closely with internal departments (Marketing, Sales, R&D, Procurement, etc.) to align product strategies and gather cross-functional inputs for product initiatives.

Requirements:

• Bachelor’s degree in Business, Marketing, Data Analytics, Entrepreneurship, Economics, or related fields.
• Professional certifications in Data Analytics or Product Management are an added advantage.
• Minimum 2-3 years of working experience in product strategy/management, business analysis, or strategic planning.
• Preferably experienced in household and home appliances.
• Experience working with cross-functional teams and managing stakeholder expectations.
• Solid analytical and quantitative skills; ability to interpret data and trends effectively.
• Excellent interpersonal and communication skills.
• Demonstrated ability to influence and negotiate across functions.
• Strong project management and organizational abilities.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Curious and open-minded—comfortable working in a fast-paced, evolving environment.
• Passionate about learning, exploring ideas, and challenging the status quo.
• Sole contributor.