Sales & Marketing Manager (Student recruitment)

City University Malaysia; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading educational institution in Malaysia is seeking a Sales & Marketing Manager for Student Recruitment to develop and execute marketing strategies aimed at prospective students. This role requires expertise in the education sector, strong communication skills, and the ability to manage multi-channel campaigns effectively. The ideal candidate will lead digital marketing initiatives and build relationships with key stakeholders. Full-time position with the requirement for occasional travel for recruitment events.

Qualifications

• Must have a Bachelor’s degree in a relevant field.
• At least 5 years of experience focusing on student recruitment.
• Proven track record in successful campaign management.

Responsibilities

• Develop and execute marketing strategies for student recruitment.
• Manage multi-channel marketing campaigns effectively.
• Lead digital marketing initiatives including SEO/SEM and social media.

Skills

Leadership and team management

Excellent written and verbal communication

Proficient in marketing software

Analytical mindset

Creative thinking

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

Master’s degree preferred

Minimum 5 years in marketing

Tools

Google Analytics

CRM systems

Marketing automation platforms

Job description

Sales & Marketing Manager (Student Recruitment)

The Sales & Marketing Manager - Student Recruitment is responsible for developing and executing marketing strategies to attract and enroll prospective students. This role requires a deep understanding of the education sector, strong communication skills, and the ability to create compelling campaigns that resonate with diverse student populations. The Sales & Marketing Manager will work closely with the admissions team to ensure that marketing efforts align with recruitment goals and institutional objectives.

Key Responsibilities

• Strategic Planning and Execution: Develop and implement comprehensive marketing plans to drive student recruitment and enrollment. Conduct market research to identify target demographics, market trends, and competitive landscape. Set clear marketing objectives and metrics to measure success, ensuring alignment with overall recruitment goals. Manage the marketing budget, ensuring cost‑effective strategies and a strong return on investment (ROI).
• Campaign Management: Plan, execute, and oversee multi‑channel marketing campaigns (digital, print, events, etc.) aimed at prospective students. Collaborate with the admissions team to ensure seamless integration of marketing and recruitment efforts. Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Digital Marketing and Analytics: Lead digital marketing initiatives including SEO/SEM, social media advertising, email marketing, and content marketing. Manage the institution’s online presence, ensuring the website and social media platforms are optimized for recruitment. Utilize analytics tools to track and report on digital marketing performance, adjusting strategies as needed.
• Content Development: Create and oversee the production of engaging content that appeals to prospective students and their influencers (parents, teachers, etc.). Work with graphic designers, copywriters, and videographers to develop high‑quality marketing materials. Ensure all content is consistent with the institution’s brand and messaging guidelines.
• Relationship Management: Build and maintain relationships with key stakeholders, including high schools, community organizations, and educational partners. Coordinate and participate in recruitment events, such as open houses, college fairs, and virtual info sessions. Develop and implement strategies for engaging with prospective students and nurturing leads through the recruitment funnel. Lead, mentor, and motivate a team of marketing professionals, fostering a collaborative and high‑performance culture. Provide ongoing training and development opportunities to enhance team skills and knowledge. Conduct regular performance evaluations, setting clear goals and expectations for team members.

Qualifications

• Education and Experience: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred). Minimum of 5 years of experience in marketing, with a focus on student recruitment or higher education marketing. Proven track record of successful campaign management and strategic planning in an educational setting.
• Skills and Competencies: Strong leadership and team management skills. Excellent written and verbal communication abilities. Proficient in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms). Analytical mindset with the ability to interpret data and make informed decisions. Creative thinking and problem‑solving skills.
• Personal Attributes: Self‑motivated, proactive, and results‑oriented. Ability to work under pressure and manage multiple projects simultaneously. Strong attention to detail and organizational skills. Adaptable and open to feedback, with a willingness to continuously learn and improve.

Working Conditions

Full‑time position, typically Monday to Friday, with occasional evenings or weekends depending on project deadlines and events. Primarily office‑based, with some travel required for recruitment events, meetings, and conferences.