Sales & Marketing Manager / Assistant Manager

Jobstreet Malaysia; Ipoh; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing solutions provider in Ipoh, Malaysia is seeking a Marketing Manager to develop and execute marketing strategies across digital and offline platforms. The role involves overseeing e-commerce operations on platforms like Shopee and Lazada, evaluating campaign performance, and managing budgets. The ideal candidate should have a Bachelor's degree in Marketing or Business, a minimum of 5 years of relevant experience, and strong leadership skills. This position offers an opportunity to drive brand visibility and growth through innovative marketing initiatives.

Qualifications

• Minimum 5 years of experience in marketing, sales, or brand scaling.
• Proven ability to scale brands across retail and digital platforms.
• Strong leadership and project management skills.

Responsibilities

• Develop and execute comprehensive marketing strategies across digital and offline platforms.
• Drive SEO, SEM, email marketing, and social media to boost brand visibility.
• Evaluate campaign performance and optimize for better reach and ROI.
• Lead digital product expansion and optimize listings for sales growth.

Skills

Leadership

Project Management

Analytical Skills

SEO

Sales Management

E-Commerce Management

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Tools

Google Analytics

Shopify

Meta Business Suite

Microsoft Office

Job description

Develop and execute comprehensive marketing strategies across digital and offline platforms.

Drive SEO, SEM, email marketing, and social media to boost brand visibility and lead generation.

Evaluate campaign performance and optimize for better reach, engagement, and ROI.

Set and manage strategic sales targets across retail and online channels.

Build and strengthen relationships with key distributors, retailers, and marketplaces.

Utilize sales data and customer insights to refine pricing, promotions, and go-to-market strategies.

Marketplace, E-Commerce & Scaling

Oversee operations on Shopee, Lazada, Amazon, and the company’s website.

Lead digital product expansion and optimize listings to support sales growth and brand consistency.

Scale online presence through strategic campaigns, new platform onboarding, and regional outreach.

Commercialization & Brand Expansion

Lead commercialization efforts, transforming it into a scalable, family-friendly retail destination.

Develop strategic roadmaps for market expansion, franchising opportunities, and brand partnerships.

Identify new commercial channels, execute rollout plans, and drive market penetration efforts.

Website & Project Oversight

Manage website UX enhancements, performance tracking, and conversion strategies.

Collaborate cross-functionally to ensure smooth execution of projects and marketing assets.

Retail & In-Store Execution

Oversee SOPs, inventory management, and retail merchandising for physical stores.

Plan and execute experiential activities including events, workshops, and pop-up stores to enhance brand engagement and footfall.

Budget & Financial Management

Develop and monitor marketing and commercialization budgets.

Drive efficiency by identifying cost-saving opportunities while maximizing campaign impact.

Mentor and lead a cross-functional team of sales, marketing, and operations professionals.

Represent sales and marketing in executive meetings and contribute to strategic decision-making.

Requirements

Bachelor’s Degree in Marketing, Business Administration, or a related field.

Minimum 5 years of experience in marketing, sales, commercialization, or brand scaling.

Proven ability to scale brands across retail and digital platforms.

Strong leadership, project management, and analytical skills.

Proficiency in Google Analytics, Shopify, Meta Business Suite, and Microsoft Office.

Experience managing Shopee, Lazada, Amazon, and other e-commerce platforms.

Entrepreneurial mindset with a passion for growth and innovation.