Sales & Marketing Executive (Student recruitment)

City University Malaysia; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

An education institution in Malaysia is seeking a Sales & Marketing Executive to enhance student recruitment efforts. This role involves developing marketing strategies, conducting outreach activities, and providing exceptional support to prospective students. Ideal candidates should have a background in sales or marketing, fluency in English and Mandarin, and strong analytical skills. This full-time position is based in Selangor and offers a dynamic environment for professional growth.

Qualifications

• 2 years of experience in sales, marketing, or student recruitment.
• Fluency in English and Mandarin.
• Ability to work independently and in a team.

Responsibilities

• Develop and implement sales and marketing strategies.
• Conduct outreach activities to generate leads.
• Provide customer service to prospective students.

Skills

Sales and marketing strategies

Customer service

Communication skills

Analytical skills

Education

Bachelor's degree in marketing, communications, or business

Tools

Digital marketing tools

Social media

SEO

Job description

Sales & Marketing Executive (Student recruitment)

We are looking for an enthusiastic and experienced Sales & Marketing Executive to join our dynamic team at City University Malaysia. This full-time role is based in our Petaling Jaya, Selangor office and will focus on student recruitment, with a particular emphasis on engaging with Chinese-speaking audiences.

What you'll be doing

• Developing and implementing effective sales and marketing strategies to attract and enrol prospective students
• Conducting outreach activities, such as school visits, education fairs, and online marketing campaigns, to generate leads and nurture relationships with potential students and their families
• Providing excellent customer service and support to prospective students throughout the application and enrolment process
• Maintaining detailed records of all sales and marketing activities, and analysing data to identify opportunities for improvement
• Collaborating with the broader marketing and admissions teams to ensure a consistent and cohesive brand and messaging
• Staying up-to-date with industry trends, competitor activities, and changes in the education landscape

What we're looking for

• 2 years of experience in sales, marketing, or student recruitment, preferably within the education sector. Fresh graduates with a strong interest in sales and marketing are encouraged to apply.
• Fluency in both English and Mandarin with strong communication and interpersonal skills. We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers.
• Ability to work independently as well as part of a team, with a proactive and results‑oriented approach.
• Strong analytical and problem‑solving skills, with the ability to interpret data and identify insights.
• Familiarity with digital marketing tools and techniques, such as social media, email marketing, and SEO.
• Bachelor's degree in a relevant field, such as marketing, communications, or business.