Sales Manager (General Trade) - Based in Sg. Petani

Julie's Marketing Sdn. Bhd.; Sungai Petani; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading biscuit manufacturer is seeking a Sales Manager to oversee sales and enhance brand presence in Sungai Petani. The ideal candidate will have at least 5 years of experience in the FMCG industry, possess strong leadership skills, and be fluent in English and Bahasa Malaysia. This role involves developing sales strategies, managing a dynamic sales team, and analyzing performance to achieve growth targets. A valid driving license and willingness to travel extensively are essential for this position.

Qualifications

• At least 5 years' experience in the FMCG industry, preferably in food & beverage.
• Proven track record in sales development and customer relationships.
• Excellent communication skills in English and Bahasa Malaysia.

Responsibilities

• Oversee sales for General Trade and develop business plans.
• Enhance brand visibility and analyze sales performance.
• Lead and train the sales team in the designated territory.

Skills

Team leadership

Customer relationship management

Sales strategy development

Analytical skills

Fluency in Mandarin

Proficiency in Microsoft Office

Education

Diploma in Management/Marketing/Mass Communication/Business Administration

Tools

Microsoft Office Suite

Job description

Sales Manager (General Trade) - Based in Sg. Petani

Join our team as a Sales Manager at Julie's Marketing! Oversee sales, enhance brand presence, analyze performance, and lead a dynamic team towards achieving growth targets in General Trade.

Demeanor, Qualifications, Knowledge and Skills Required

• Biscuit-loving, fun-loving, optimistic, innovative, energetic, aspirational, tech-savvy, and eager to learn with a hearty zest for life, specifically humble, open, fearless and yet possessing a little edge to think and go out of the box.
• A good listener, trustworthy, reliable, honest, accountable, collegial, well-groomed and professional.
• Proactive, resourceful, detail oriented, well-organized, self-directed, and able to thrive in high-pressure situations.
• Appreciative and respectful of diverse cultures, abilities, genders, and different worldly belief systems.

Major Duties and Responsibilities

• Oversee the entire sales of General Trade.
• Develop and execute a comprehensive business plan, including sales strategies and profit goals.
• Enhance the visibility and market presence of Julie’s brand to stimulate growth.
• Analyze sales performance and territory dynamic, adjusting strategies as needed, and managing debt collection effectively.
• Implement a robust sales management process to help the team identify and prioritize key customers and prospects.
• Monitor the sales team’s performance and drive them to achieve targets.
• Manage, train, and lead the sales team in the designated territory.
• Analyze market trends and customer feedback to inform product improvements.
• Regularly review and report on sales data and market analysis to senior management.
• Perform additional duties as assigned by superiors or the Company.

Qualifications and Skills Required

• Possess at least a Diploma in Management/Marketing/Mass Communication/Business Administration or equivalent, with at least 5 years’ experience in FMCG industry, preferably within the food & beverages industry in General Trade.
• A proven track record in developing sales and maintaining strong customer relationships.
• Excellent presentation, verbal and written communication skills in English and Bahasa Malaysia. Fluency in Mandarin is essential.
• Strong passion for sales and the ability to think quickly and innovatively.
• Decisiveness, a broad perspective, and proficient planning and analytical skills, with a knack for problem solving, critical thinking, and meeting deadlines.
• Demonstrated leadership capabilities with strong problem-solving and decision-making skills.
• Self-motivation and goal orientation, with a persistent drive to achieve better results.
• Independence, proactivity, and strong negotiation and interpersonal skills.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
• Ownership of a car and willingness to travel extensively across the Northern Region, including Perak, Penang, Kedah, and Perlis.

Questions for Applicants

• How many years of people management experience do you have?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years of sales management experience do you have?
• Which of the following Microsoft Office products are you experienced with?
• Are you willing to travel for this role when required?
• How many years of field sales experience do you have?
• Do you have FMCG retail experience?

Julie’s is an international, award‑winning biscuit brand sold in 80 countries. Founded in Melaka, Malaysia in 1985, the brand celebrated its milestone rebranding in 2020. Julie’s biscuits have become a staple in households and office pantries, bringing joy through every snack.