Sales Manager – FMCG (JB/Kuantan/Penang) (ID:691847)

PERSOL; Kuantan; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading FMCG distribution group in Malaysia is seeking an experienced Sales Manager to lead regional teams in Kuantan and Penang. The successful candidate will have at least 5 years of FMCG sales experience and strong leadership skills. Responsibilities include developing sales plans, managing distributor relationships, and leading sales teams. Benefits include performance-based bonuses and allowances. This hands-on role offers the chance to drive sustainable growth in a well-established market.

Benefits

Performance-based bonus

Car & phone allowance

Petrol, toll & parking claims

High autonomy and visibility

Qualifications

• Minimum 5 years of FMCG sales experience, with at least 2 years in a managerial role.
• Strong understanding of FMCG channels and distributor operations.
• Experience managing sales teams and merchandisers.

Responsibilities

• Develop and execute monthly, quarterly, and annual sales plans.
• Manage and grow relationships with distributors and key accounts.
• Lead, coach, and motivate sales reps and merchandisers.

Skills

Leadership skills

Negotiation skills

Relationship management

Analytical abilities

Problem-solving

Results-driven

Education

Bachelor’s Degree in Business, Marketing, or related disciplines

Job description

Sales Manager – FMCG (JB/Kuantan/Penang) (ID:691847)

We are representing a well-established FMCG distribution group with strong nationwide coverage and a long-standing presence in the Malaysian market. As part of business strengthening and succession planning, the company is looking to hire experienced Sales Managers to lead regional teams and drive sustainable growth.

This is a hands‑on leadership role for FMCG professionals who understand distributor‑led environments and thrive in managing people, execution, and performance on the ground.

Key Responsibilities

• Develop and execute monthly, quarterly, and annual sales plans to achieve regional targets

• Manage and grow relationships with distributors, wholesalers, and key accounts

• Lead, coach, and motivate sales reps and merchandisers to ensure strong market execution

• Monitor market trends, competitor activity, and consumer behaviour, translating insights into actionable strategies

• Ensure proper execution of pricing, promotions, and channel policies to maintain market discipline

• Work closely with Marketing, Supply Chain, and Finance to ensure product availability, promotion rollout, and timely collections

• Track sales performance, analyse gaps, and implement corrective actions

• Manage sales budgets and expenses to maximise ROI

Requirements

• Bachelor’s Degree in Business, Marketing, or related disciplines

• Minimum 5 years of FMCG sales experience, with at least 2 years in a managerial role

• Strong understanding of FMCG channels (GT, MT, KA) and distributor operations

• Proven experience managing sales teams and merchandisers

• Strong leadership, negotiation, and relationship management skills

• High data sensitivity with solid analytical and problem‑solving abilities

• Results‑driven, resilient, and comfortable in a fast‑paced environment

• Willingness to travel as required

What’s on Offer

• Performance‑based bonus

• Car & phone allowance

• Petrol, toll & parking claims

• Opportunity to lead a region with high autonomy and visibility

Why Join?

• Established FMCG business with stable operations

• Clear regional ownership and leadership exposure

• Strong support from HQ and cross‑functional teams

• Ideal for candidates looking to step up or solidify their Sales Manager career

Be careful – Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.