Sales Manager (FMCG HORECA)

Randstad; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent local FMCG food distributor in Malaysia is seeking a Sales Manager to drive revenue growth and market penetration within the HORECA sector. The ideal candidate will have at least five years of experience in FMCG sales, specializing in managing HORECA clients. Responsibilities include achieving sales targets, maintaining client relationships, developing new business opportunities, and executing sales strategies. This role requires a proactive and energetic self-starter with strong negotiation skills.

Qualifications

• Minimum five years of successful sales experience in the FMCG sector, specifically targeting the HORECA segment.
• Track record of managing and growing a portfolio of HORECA clients.
• Proactive, energetic, and highly sales-driven self-starter with excellent negotiation skills.

Responsibilities

• Exceed sales, revenue, and KPI targets through rigorous sales planning.
• Develop and maintain profitable relationships with HORECA clients.
• Identify and secure new business opportunities in the Central region.
• Implement and refine sales strategies for the HORECA sector.
• Provide accurate sales forecasts and market feedback.

Skills

Sales experience

Negotiation skills

Communication skills

Client relationship management

Self-starter

Education

Bachelor Degree

Job description

Our client is a prominent local FMCG food distributor in Malaysia, specializing in importing and distributing high-quality dairy products. They are a key supplier of premium ingredients to the local food industry, servicing various channels.

About the Job

Reporting directly to the Director, this pivotal role is focused on driving significant revenue growth and market penetration.

Key Responsibilities

• Target Achievement: Exceed sales, revenue, and KPI targets through rigorous sales planning and execution.
• Client Relationship Management: Develop and maintain profitable, long‑term relationships with HORECA (Hotel, Restaurant, Catering) clients, negotiating contracts and ensuring high satisfaction.
• Market Development: Proactively identify and secure new business opportunities in the Central region to expand market share for imported dairy products.
• Sales Strategy Execution: Implement and refine sales strategies specifically for the HORECA sector, coordinating with marketing efforts.
• Reporting: Provide accurate, timely sales forecasts, activity reports, and market feedback to the Director.

Skills & Experience Required

• Minimum five (5) years of successful sales experience in the FMCG sector, specifically targeting the HORECA segment.
• Verifiable track record of managing and growing a portfolio of HORECA clients in the competitive Central region of Malaysia (Kuala Lumpur, Selangor, etc.), including key account and volume growth management.
• Must be a proactive, energetic, and highly sales‑driven self‑starter. Essential skills include working independently, setting ambitious goals, and excellent negotiation, presentation, and communication.

Education

• Bachelor Degree