Sales Manager

RELX International Enterprise HK Limited; Kuala Lumpur; Remote; MYR 60,000 - 80,000; Full time

Job summary

A leading e-cigarette company in Kuala Lumpur is seeking an experienced Sales Manager to manage distributor relationships and execute sales strategies in the vape industry. The role requires a bachelor's degree and 2-3 years in sales management or trade marketing. You will lead market expansion efforts and coordinate marketing programs while collaborating with cross-functional teams. This full-time remote position involves extensive travel, offering professional development and a supportive team environment.

Benefits

Professional development opportunities

Collaborative team environment

Qualifications

• Minimum 2–3 years in RTM, sales management, or trade marketing.
• Proven success in the vape industry is advantageous.
• Expertise in RTM strategy design and execution.

Responsibilities

• Identify and capitalize on new commercial opportunities.
• Ensure sales team meets OKRs through target management.
• Develop strategic sales plans and lead partnerships.
• Coordinate and monitor trade marketing programs.
• Collaborate with teams to ensure seamless strategy delivery.

Skills

Exceptional communication

Negotiation abilities

Interpersonal skills

Data analysis

Leadership

Education

Bachelor’s degree in Business, Sales, Marketing

Job description

We are looking for an experienced Sales Manager to join our team in Kuala Lumpur /Penang. In this role, you will be responsible for managing distributor relationships, and executing sales strategies to achieve business targets.

This is a full-time, remote position that requires extensive travel within your assigned territory.

Key Responsibilities

Market Expansion: Identify and capitalize on new commercial opportunities to grow market share in the vape industry.

Sales Performance: Ensure the sales team achieves OKRs (Objectives and Key Results) through target setting, and monitoring.

Territory Management: Develop and execute strategic sales plan and Lead distributor partnerships.

Trade Program Management: Coordinate, execute, and monitor trade marketing programs to enhance brand visibility and retailer engagement.

RTM Strategy Execution: Collaborate with Commercial Head to implement RTM strategies, ensuring alignment with commercial goals.

Distribution Optimization: Enhance channel efficiency, coverage, and cost-effectiveness across retail/distribution networks.

Retail Dynamics Analysis: Leverage deep market insights to refine pricing, promotions, and product placement strategies.

Cross-functional Collaboration: Partner with Marketing, Supply Chain, and Finance teams to ensure seamless strategy delivery.

Market Adaptation: Proactively navigate regulatory shifts, competitive pressures, and market challenges in the vape landscape.

Requirements

Education: Bachelor’s degree in Business, Sales, Marketing, or a related field.

Experience: Minimum 2–3 years in RTM, sales management, or trade marketing within Vape, FMCG, or Telecommunications.

Industry Knowledge: Proven success in the vape industry is a significant advantage.

Technical Skills:
Expertise in designing and executing RTM strategies. Strong commercial acumen with the ability to drive revenue growth. Proficiency in data analysis for decision-making (e.g., sales metrics, market trends).

Soft Skills

Exceptional communication, negotiation, and interpersonal abilities.

Resilience and adaptability in high-pressure, evolving markets.

Leadership skills to motivate teams and influence stakeholders.

Mindset

Passionate about the vape industry and its growth potential.

What We Offer

At RELX International, we are committed to providing a rewarding work experience. You will receive:

Professional development and career advancement opportunities.

Collaborative and supportive team environment.

About Us

Established in 2019, RELX International is a global leader and pioneer in the e-cigarette industry, serving over 22 million adult smokers across 40+ countries. Within 6 years, we’ve achieved market leadership in Spain, Italy, Philippines, Korea, and Colombia, with 150,000+ global points of sale and 25,000+ RELX retail stores.

We deliver world-class vaping solutions through our dual-brand portfolio (RELX and WAKA). All products are designed at our cutting-edge R&D center and manufactured at one of the world’s largest fully owned e-cigarette factories.

Committed to corporate accountability, we contribute to communities through our key pillars: Guardian Program, Golden Shield, and Green Shoots.

Trusted by 22 million users and 150+ trade partners, we provide cutting-edge harm reduction solutions for legal adult smokers worldwide.