Sales Head - SEA

Sinara Global LLP; Kuala Kubu Bharu; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading sales organization is seeking a Head of Sales for SEA to oversee operations in Malaysia and Thailand. Responsibilities include developing sales strategies, managing teams, and expanding market reach. The ideal candidate will have sales management experience, strong negotiation skills, and financial acumen. The role offers leadership opportunities with flexible working options. This is a significant position to drive growth and maintain key client relationships across the region.

Benefits

Opportunity within a company with a solid track record of performance

Leadership Role

Flexible working options

Qualifications

• Ability to prepare sales forecasts and set targets for SEA.
• Good negotiation capabilities and able to close deals.
• Exposure to SEA/APAC customers and partners.

Responsibilities

• Oversee sales operations across SEA for equipment and consumables.
• Develop and execute sales strategies to meet targets.
• Build and maintain relationships with key clients.

Skills

Sales Management

Negotiation

Financial Acumen

Cross-Cultural Business

Product Knowledge

Job description

The Role

Head of Sales for SEA (Equipment & Consumables)

Sales Management

• Oversee sales operations across SEA for equipment, consumable products, spare parts & services.
• Develop and execute sales strategies to meet regional sales targets and business objectives.
• Drive revenue growth by identifying new business opportunities, market trends, and customer needs.

Team Leadership & Development

• Manage and lead sales teams in Malaysia and Thailand, ensuring high performance and alignment with regional goals.
• Provide coaching, mentorship, and professional development to team members.
• Conduct regular performance evaluations and ensure targets are met or exceeded.

Relationship Management

• Build and maintain strong relationships with key clients, distributors, and business partners across SEA.
• Serve as the main point of contact for high‑value clients, ensuring customer satisfaction and repeat business.
• Manage C‑Level relationships

Reporting & Performance Monitoring

• Monitor and analyze sales data, preparing regular reports on sales performance, forecasts, and market trends. Annual budgeting/target setting with monthly reporting & outlook presentations.
• Present sales performance metrics to senior management and recommend actions for improvement.
• Track KPIs, ensuring targets are met and identifying areas for operational or sales process improvements.
• Ensure all projects and related data are properly recorded & maintained in Signode CRM system.

Market Expansion & Strategy

• Identify new market opportunities within SEA and adapt strategies for different markets for the various products and services.
• Collaborate with marketing and product teams to align sales strategies with regional and global initiatives.

Cross-Functional Collaboration

• Work closely with supply chain and operations teams to ensure timely delivery of equipment and consumables.
• Coordinate with product managers/HR team to provide technical support and product knowledge to the sales team.

Compliance & Reporting

• Ensure all sales activities comply with local laws, regulations, and company policies.
• Maintain accurate sales records and documentation in line with internal reporting standards.

Ideal Profile

Experience & Skills

Sales Management

• Ability to prepare sales forecasts and set targets for SEA, and specifically for respective sales manages.
• Quote preparation & presentation, with good negotiation capabilities and able to close deals.
• Able to follow entire sales process from lead generation to order delivery.
• Financial acumen to manage revenue & margin, and control operational costs.
• Exposure to SEA/APAC customers and partners and able to travel & handle cross-cultural business.

Product/Segment Knowledge

• Packaging equipment knowledge, specifically end of line applications for strapping, stretch wrapping, ASRS and case handling.
• Consumable packaging products such as PET/Steel strap, dunnage bags, tier sheets.
• Pneumatic/battery operated tools hand tools.

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Leadership Role
• Flexible working options