Sales Executives (FMCG)

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

A leading sales and marketing company is seeking a proactive Sales Representative in Kuala Lumpur to manage key accounts and expand market presence. Responsibilities include developing sales strategies, achieving targets, and maintaining client relationships across various sectors including General Trade and HoReCa. Candidates should have a background in FMCG sales, strong communication skills, and the ability to work both independently and collaboratively. A competitive salary and career growth opportunities are offered.

Benefits

Competitive salary and commission structure

Medical benefits and insurance

Annual salary reviews

Career growth opportunities

Qualifications

• 3-5 years of sales experience in the FMCG industry, preferably in General Trade or Modern Trade.
• Ability to work independently and as part of a team.
• Valid driver’s license and willingness to travel.

Responsibilities

• Focus on sales growth in General Trade, Modern Trade, HoReCa, and Health Retail sectors.
• Achieve and exceed sales targets by promoting the company’s products.
• Conduct regular market analysis to identify trends and growth opportunities.

Skills

Strong selling skills

Excellent communication

Negotiation skills

Analytical skills

Problem-solving skills

Time-management skills

Education

Diploma/Degree in Business Administration, Sales, or Marketing

Tools

Microsoft Office

Job description

We’re looking for a proactive and driven Sales Representative to spearhead our efforts in reviving key accounts, expanding into new markets, and growing sustainable sales. You will play a vital role in rebuilding client relationships, identifying new opportunities, and executing targeted sales strategies, all while being based in Kuala Lumpur and ready to cover priority areas as required. Your responsibilities include setting clear sales goals, developing and implementing strategic plans, and being accountable for achieving sales targets (AOP). You will also work closely and build strong rapport with Modern Trade customers, conduct account planning and regular business reviews with key customers to drive profitable growth, and plan promotions and in-store activations to support market presence. In addition, you’ll ensure timely payment collection from customers and lead a team of merchandisers, guiding them to maintain brand visibility and retail execution.

Reconnect with dormant key accounts and reignite business opportunities.

Plan and execute sales action plans to meet sales targets (e.g. route planning, client visits).

Manage daily sales operations and product merchandising in-store.

Provide timely sales updates and structured reports to your superior.

Track market trends and monitor competitors to inform sales strategies.

Recommend and coordinate improvement activities to enhance sales effectiveness.

Maintain strong relationships with clients, understand their needs, and handle queries.

Monitor and support collection of payments; manage GRNs and product returns (damaged or expired).

Represent the brand professionally in all client engagements and market activities.

Key Responsibilities:

• Focus on sales growth in General Trade (GT), Modern Trade (MT), HoReCa (Hotels, Restaurants, and Cafés), Cash & Carry (C&C), and Health Retail sectors within assigned territories.
• Achieve and exceed sales targets by promoting and selling the company’s products.
• Expand market presence by identifying and securing new business opportunities, including HoReCa channels.
• Develop and maintain strong relationships with customers, wholesalers, retailers, HoReCa clients, Cash & Carry operators, and Health Retail partners to ensure long-term partnerships.
• Ensure product availability across all designated outlets to meet distribution targets.
• Work closely with logistics and supply chain teams to optimize delivery efficiency and prevent stockouts.
• Secure timely collection of payments from customers and maintain accurate transaction records.
• Conduct regular market analysis to identify trends, competitor activities, and opportunities for growth.
• Provide insights and feedback to management on customer needs and market conditions.
• Develop and execute area development plans to strengthen market penetration.
• Collaborate with marketing and distribution teams to enhance brand visibility.

Product Promotion & Visibility:

• Ensure products are well displayed in retail outlets (shelving, point-of-sale materials, etc.).
• Conduct promotional activities, demonstrations, or sampling to encourage consumer trials and purchases.
• Coordinate in-store promotions, campaigns, and special events to increase product visibility.

Qualifications & Requirements:

• Minimum Diploma/Degree in Business Administration, Sales, Marketing, or a related field.
• 3-5 years of sales experience in the FMCG industry, preferably in General Trade (GT) or Modern Trade (MT).
• Strong selling skills and experience handling wholesalers, supermarkets, Cash & Carry, Health Retail, and local key accounts.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Ability to forecast, plan, and present sales strategies effectively.
• Valid driver’s license and willingness to travel as needed.
• Required languages: English, Bahasa Malaysia, and Mandarin (preferred but not mandatory).
• High sense of responsibility and dedication to achieving sales targets.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) is required.
• Positive energy and enthusiasm in achieving goals and engaging with clients.
• Results‑oriented with a proven track record of meeting or exceeding sales targets.
• Strong business acumen and understanding of the FMCG market.
• Adaptability and ability to thrive in a fast‑paced, dynamic environment.
• High level of integrity and professionalism.
• Strong organizational and time‑management skills.

What We Offer:

• Competitive salary and commission structure.
• Medical benefits and insurance coverage.
• Annual salary reviews and performance‑based bonuses.
• Career growth opportunities and professional development.
• A supportive and collaborative work environment.