Sales Executive - Food Service / F&B (HORECA)

Lactalis Trading Malaysia Sdn. Bhd.; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A global dairy company is seeking a Sales Executive to manage a portfolio of Food Service customers in Malaysia. You will build relationships with restaurants and hotels, develop new accounts, and collaborate with distributors to drive revenue growth. Candidates should have a diploma in a relevant field, 2–4 years of sales experience in food service, and strong relationship-building skills. The role offers performance-based incentives, medical coverage, and a supportive team environment.

Benefits

EPF, SOCSO & EIS

Medical coverage

Structured work week (5 days)

Supportive team environment

Qualifications

• Minimum 2-4 years of experience in Food Service / HORECA sales.
• Strong relationship-building skills with chefs and F&B decision-makers.
• Culinary, baking, or kitchen operations knowledge is a strong advantage.

Responsibilities

• Manage and grow a portfolio of Food Service customers.
• Identify and develop new food service accounts.
• Work closely with distributors to drive revenue growth.
• Execute promotional activities and product trials.
• Ensure customer satisfaction and retention.

Skills

Relationship-building

Commercial mindset

Culinary knowledge

Education

Diploma or above in Business, Marketing, Culinary Arts, Hospitality

Job description

At Lactalis Trading Malaysia, we bring globally trusted dairy brands into Malaysia’s dynamic restaurant, café, bakery, and hotel (HORECA) scene. Our products — from cheese and butter to food-service dairy solutions — are used daily by professionals who care deeply about quality, consistency, and taste.

What You’ll Be Doing

• Manage and grow a portfolio of Food Service (HORECA) customers, including restaurants, cafés, bakeries, and hotels. Build trusted relationships with chefs, F&B managers, owners, and procurement teams.

• Identify and develop new food service accounts to increase sales volume and market penetration.

• Work closely with distributors and their sales teams to execute promotions and drive revenue growth.

• Plan and execute promotional activities, product trials, and menu adoption initiatives.

• Follow up on trade execution to ensure customer satisfaction, retention, and repeat business.

• Support the Assistant Sales Manager in achieving overall business objectives.

Who We’re Looking For

• Diploma or above in Business, Marketing, Culinary Arts, Hospitality, or related fields.

• Minimum 2–4 years of experience in Food Service / HORECA sales (ingredients, dairy, FMCG, or food solutions).

• Strong relationship-building skills — comfortable engaging with chefs and F&B decision-makers.

• Commercial mindset with the ability to spot menu and usage opportunities.

• Culinary, baking, or kitchen operations knowledge is a strong advantage (but not mandatory).

What We Offer (Our EVP)

Rewards & Stability

• Performance-based incentives & bonuses

• Stable business backed by a global dairy group

Product & Industry Exposure

• Work with internationally recognized dairy brands used by professional kitchens

• Strong support from local manufacturing (Petaling Jaya Dairy) ensuring quality and supply reliability

Learning & Career Growth

• Product training on cheese, butter, dairy applications & food service usage

• Exposure to menu development, promotions, and distributor collaboration

Benefits

• EPF, SOCSO & EIS

• Medical coverage

• Structured work week (5 days)

• Supportive and collaborative team environment

Why Join Lactalis Trading Malaysia?

You’ll be part of a business that connects global dairy expertise with Malaysia’s vibrant food service scene. If you enjoy being on the ground, building partnerships, and growing with chefs and F&B operators, this role offers both commercial success and professional pride. Apply Now!