Sales and Marketing Executive (FMCG)

Randstad; Kulai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading regional manufacturer in Malaysia is seeking a Sales Manager to oversee sales channels and distributor performance in the FMCG sector. The role involves managing strategic relationships with distributors and key accounts, conducting performance analysis, and implementing effective trade marketing activities. Candidates should have a Bachelor's degree and at least 2 years of sales management experience, preferably within the beverages category. This position offers opportunities for professional growth and market expansion.

Qualifications

• Minimum 2 years experience in sales management with a proven track record.
• Good knowledge of FMCG sales, especially in beverages.
• Experience in managing online sales channels is a plus.

Responsibilities

• Manage sales channels and distributor performance.
• Analyze sales performance and develop marketing strategies.
• Implement trade marketing activities to meet business goals.

Skills

Sales management

Trade marketing

Distributor management

Education

Bachelor's Degree in Marketing, Business Administration, or related field

Job description

Join a leading regional manufacturer in FMCG, specialising in beverages and packaged goods. Their mission is centred on delivering high-quality products and achieving widespread market availability across the region.

They believe that talent and strong commercial partnerships are the keys to sustained business performance. The company is committed to aggressive market expansion through strategic engagement with distributors and key accounts. This is an opportunity to join an organisation where an individual's ability to drive performance and manage strategic relationships is recognised and rewarded, and where team members are empowered to grow their expertise and passion within the industry.

Key Responsibilities

• End-to-end management of sales channels, distributor performance, and trade marketing initiatives.
• 1. Sales and Distribution Management
  • Identify, recruit, and onboard high-potential distributor partners in target markets to expand sales and distribution reach.
  • Own and manage strategic relationships with key accounts across Modern Trade (MT), Local Key Accounts (LKA), General Trade (GT), and OEM channels.
  • Supervise and support local distributors in Malaysia and regional partners to drive performance and ensure alignment with brand and commercial goals.
  • Conduct regular business reviews, compliance checks, and sales enablement initiatives for partners.
• 2. Performance Analysis and Strategy
  • Track, analyse, and report on sales performance, trade ROI, and channel profitability.
  • Prepare monthly and quarterly business reviews, pricing proposals, promotional analyses, and strategic recommendations.
  • Support the development of comprehensive marketing and sales strategies to deliver sales KPIs.
• 3. Trade Marketing and Digital Support
  • Propose and implement effective trade marketing activities to drive business goals.
  • Maintain and update the Company website to ensure all updates, product, and company information are accurate and timely.
  • Maintain active communication with internal and external stakeholders to drive alignment, performance, and continuous improvement.
  • Willingness to travel locally and regionally as required to support business operations and partner relationships.

About You

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum 2 years experience sales management and proven track record on achievements of sales.
• Good & relevant sales and/or trade marketing knowledge on FMCG, especially in category of beverages will be an advantage.
• Direct experience in managing distributors in GT and/or account management of local Key Accounts.
• Experience in managing online channels will be an added advantage.

Skills

No additional skills required

Qualification

No additional qualifications required

Education

Bachelor Degree