Robotics Technical Sales Specialist (Penang, Malaysia)

OMRON Group; Bayan Lepas; On-site; MYR 70,000 - 90,000; Full time

Job summary

A technology solutions leader in Malaysia is seeking a Robotics Technical Sales Specialist to drive growth and customer engagement for their robotics solutions. The ideal candidate will have a degree in Engineering and over 3 years of experience in technical applications sales, with strong capabilities in relationship management and market analysis. This role involves collaborating with various stakeholders to optimize sales strategies and enhance customer satisfaction.

Qualifications

• 3+ years of experience in Technical Applications Sales function, preferably in robotics or automation.
• Additional certifications in robotics or industrial automation products (e.g., FANUC, ABB, Omron).
• Knowledge of the robotics industry and market trends.

Responsibilities

• Participate in business development and identify new opportunities.
• Maintain strong relationships with key accounts in the industrial automation industry.
• Engage with clients to assess their requirements and identify upselling opportunities.

Skills

Technical Applications Sales

Market analysis

Relationship management

CRM usage

Understanding of robotics industry

Education

Diploma/degree in Engineering discipline

Tools

Windows applications (Word, Excel, Power Point)

Job description

Company: OMRON Electronics Sdn Bhd

Location: 1-12-08 Suntech@Penang Cybercity, Lintang Mayang Pasir 3, 11950 Bayan Baru, Penang, Malaysia

We are seeking a highly skilled and motivated Robotics Technical Sales Specialist to join our team in a strategic technical sales role. This position will focus on driving growth, customer engagement, and the adoption of Omron's innovative robotics solutions. Operating as a consultative technical sales professional, you will collaborate with end users, system integrators, channel partners, and internal teams to position Omron as a leader in robotics.

Business Development

• Actively participate in business development, identifying and pursuing new opportunities by engaging customers with both commercial and technical discussions.
• Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
• Maintain awareness of competitor information and participate in industry associations in accordance with company policy.
• Work closely with internal teams (engineering, product management) to develop proposals that ensure technical feasibility and alignment with customer needs.
• Build and maintain strong relationships with decision-makers and stakeholders across the value chain, including end users and channel partners.
• Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.

Relationship Management & Account Management

• Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, system integrators, and distributors.
• Ensure customer satisfaction by offering proactive technical support and addressing challenges through practical solutions.
• Regularly engage with clients to assess their requirements and identify upselling or cross‑selling opportunities.
• Manage relationships with vendors and partners to strengthen competitive positioning in robotics and industrial automation markets.
• Technical Sales support with CRM.
• Work directly with customers to assess their automation needs, providing technical recommendations and quick testing as required.
• Collaborate and work closely with Application Engineers to ensure smooth project development & implementation, which may include risk assessment and seamless project execution and solution alignment.
• Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
• Assess and qualify opportunities to align customer needs with Omron's capabilities.
• Performance Reporting and Market Positioning: Deliver regular performance reports and insights on sales and business development activities.
• Conduct market analysis to refine strategies and increase market share.
• Stay updated on emerging trends in robotics and automation, incorporating new technologies into sales strategies.

Requirements

• Diploma/degree in Engineering discipline (Mechatronics/Electrical/Robotic).
• Fluency in Windows applications (Word, Excel, Power Point).
• Additional certifications in robotics or industrial automation products (e.g., FANUC, ABB, Omron, KUKA, Mitsubishi, or Yaskawa).
• At least 3‑years' experience in Technical Applications Sales function (preferably in robotics or automation).
• Knowledge of the robotics industry and market trends.
• Experience in system integration or OEM or a related field is a plus.
• Experience in PDCA (Plan-Do-Check-Act) Cycle Management.
• Expertise in planning and implementing sales strategies.