Retention & Email Marketing Executive

BloomThis Flora; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading floral company in Malaysia is looking for an Email & Retention Marketing Executive. You will manage and execute email, WhatsApp, and loyalty marketing campaigns while continuously improving retention KPIs. The ideal candidate will have 1-2 years of experience in email marketing, a relevant Bachelor's degree, and strong analytical and organizational skills. This role offers an opportunity to be part of a dynamic marketing team focused on growth and innovation.

Qualifications

• 1-2 years of experience in email and/or retention marketing.
• Proficiency with relevant marketing platforms.
• Strong analytical skills to interpret data.

Responsibilities

• Manage and execute email and loyalty marketing programs.
• Continuously improve retention KPIs.
• Research and implement new marketing strategies.
• Generate and analyze performance reports.

Skills

Email marketing

Retention marketing

Analytical skills

Organization

Communication

Creativity

Education

Bachelor's degree in Mass Communications, Marketing, or related field

Tools

Klaviyo

WATI

Job description

Summary

BloomThis is looking for an Email & Retention Marketing Executive to join our growing Marketing team. You will be owning the planning, execution and analysis of all email, WhatsApp and loyalty marketing campaigns for BloomThis — from planning campaigns to building layouts, deployment, and reporting. The ideal candidate is organized and possesses an eye for design while being analytical.

Key Responsibilities

• Manage and execute BloomThis’ email, WhatsApp, and loyalty marketing programs, including list creation/segmentation, layout design, link tagging, scheduling, and test setup
• Continuously improve retention KPIs: deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals
• Research and implement new strategies for email and retention marketing
• Develop and manage monthly email and WhatsApp marketing calendars
• Plan, build, and launch acquisition/lead-generation campaigns via email and WhatsApp
• Set up automated flows and lifecycle campaigns
• Create and execute weekly campaign blasts
• Conduct A/B testing to refine strategy and improve results
• Generate and analyze weekly/monthly performance reports
• Collaborate with the team to brainstorm product and campaign ideas

Requirements

• 1–2 years of experience in email and/or retention marketing
• Bachelor's degree in Mass Communications, Marketing, or a related field
• Proficiency with email and WhatsApp marketing platforms (e.g., Klaviyo, WATI, or similar ESPs)
• Solid understanding of email and WhatsApp best practices
• Experience in e-commerce retention marketing
• Strong analytical skills and ability to interpret data to optimize performance
• Excellent communication, organization, and time management skills
• Creative mindset with a keen eye for design and copy
• Ability to manage multiple projects in a fast-paced, ever-evolving environment
• A passion for learning, experimentation, and continuous improvement