Retail Operations Executive (Senior)

vivo Malaysia; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading consumer electronics company in Malaysia is looking for a Senior Retail Operation Executive. This role involves managing retail operations, leading a high-performing sales team, and analyzing consumer behavior to enhance product and operational strategies. Candidates should have a strong background in retail management and user operations, along with proficiency in Mandarin. This position offers the opportunity to shape the retail experience across vivo's direct stores.

Qualifications

• Minimum 3 years’ retail management experience in mobile or consumer electronics.
• Proficient in Mandarin to communicate with Mandarin-speaking clients.
• Skilled in data analysis and familiar with user operation tools.

Responsibilities

• Manage daily operations of all vivo direct retail stores in Malaysia.
• Lead recruitment, training and performance reviews for retail staff.
• Analyze Malaysian consumer behavior to support product and operational decisions.

Skills

Retail management experience

User operations

Data analysis

People management

Excellent communication

Education

Diploma or higher in Business, Marketing, or related fields

Job description

vivo Malaysia is hiring Senior Retail Operation Executive!

Responsibilities

Store Operations & Team Management

• Manage daily operations of all vivo direct retail stores in Malaysia to ensure smooth and efficient performance.
• Lead recruitment, training, performance reviews, and career development for retail staff.
• Build and motivate a high-performing sales team.
• Plan and manage merchandise flow, sales activities, and inventory based on market demand.
• Ensure the right product mix and control stock to reduce losses.
• Ensure stores maintain strong brand image, display standards, and premium customer experience.
• Develop sales strategies, monitor sales performance, and adjust plans to hit targets.
• Control store operating costs and stay within budget.

User & Community Operations

• Analyze Malaysian consumer behavior to support product and operational decisions.
• Plan and run user engagement activities through memberships, points, and exclusive offers.
• Create personalized campaigns to increase repeat purchases.
• Build and manage the vivo user community and maintain daily content.
• Collect user feedback and share insights with the product team for improvement.
• Track user data (retention, repurchase, conversion) and optimize strategies accordingly.

Requirements

• Minimum 3 years’ retail management experience in mobile or consumer electronics; multi-store management is an advantage.
• Minimum 3 years’ experience in user operations, community management, or data analysis.
• Strong people management, data analysis, and operational planning skills.
• Proactive, responsible, and able to work under pressure.
• Excellent communication and teamwork skills.
• Strong understanding of user psychology, with good logic and creativity.
• Diploma or higher in Business, Marketing, or related fields.
• Proficient in Mandarin to communicate with Mandarin-speaking clients and partners.
• Skilled in data analysis and familiar with user operation tools and methods.