Retail Manager - Sales & Operations

Shellys Marketing; Selangor; On-site; MYR 80,000 - 100,000; Full time

Job summary

A retail management company based in Malaysia seeks an experienced Retail Operations Manager to oversee sales operations nationwide. The role includes managing daily functions, analyzing sales performance, and implementing strategies to meet sales targets. You will lead regional managers, drive team development, and coordinate marketing efforts for optimal store performance. Strong leadership and analytical skills are essential for success in this role, which offers significant responsibilities within the organization.

Qualifications

• Proven experience in retail operations management.
• Strong analytical skills for sales reporting and market trends.
• Excellent leadership skills combined with a strategic mindset.

Responsibilities

• Manage and supervise operations across retail regions.
• Analyze sales reports and enforce company policies.
• Coordinate marketing campaigns and align with regional managers.
• Conduct training and performance coaching for team members.

Skills

Leadership

Sales Strategy

Market Analysis

Team Development

Job description

To manage the overall retail sales operations across Malaysia. This includes leading, planning, organizing, training and executing strategies to achieve sales projections, improve overall store performance, lead & guide the retail team, and ensure smooth coordination between all relevant departments. The role ensures operational function, excellence and profitability in line with the company’s business goals.

JOB SCOPE & RESPONSIBILTY

Overall Management in Retail Operations

• Manage and supervise day-to-day operations across all retail regions
• Analyze all sales reports and activities.
• Enforce company retail policies and SOPs across the board.
• Ensure sales targets (monthly, seasonal, yearly) are met.
• Keep up-to-date with competitor activities, products, pricing, and promotions.
• Recommend strategies to stay competitive, retain market share, create or innovate new retail sales strategies.
• Monitor sales expenses, cost efficiency, and profitability.
• Analyze market trends and adjust sales plans accordingly.
• Communicate and implement marketing campaigns at regional level.
• Coordinate with Regional/Area Managers to align promotion execution with marketing plans.
• Develop sales forecasts and set budgets (short-term & long-term).
• Oversee recruitment, training, and performance of Regional and Area Managers.
• Set sales targets for regions and support team members to achieve goals.
• Conduct regular coaching, feedback, and staff development sessions.
• Conduct ongoing training for sales techniques, product knowledge, and customer service.
• Develop incentive programs to motivate performance.
• Track team KPIs, take corrective actions when performance falls short.

Reporting & Compliance

• Lead weekly/monthly meetings with Regional and Area Managers.
• Ensure timely reporting, data sharing, and feedback loops across teams.
• Review and act on weekly/monthly sales reports from all regions.
• Resolve customer complaints and operational issues promptly.
• Collaborate with internal departments (e.g., branding, merchandise, accounts, warehouse, HR) for cohesive operations.

Ad-Hoc Duties

• Perform other tasks, assignments, duties as assigned by superior from time to time.