Retail Key Account Manager

GEMINI BEAUTY RESOURCES (M) SDN. BHD.; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A retail beauty company in Malaysia is seeking a Retail Key Account Manager to secure partnerships with major pharmacies like Watsons and Guardian. The role involves managing promotional strategies, overseeing merchandising teams, and ensuring product availability across outlets. Ideal candidates should have 2–5 years of experience in retail account management with strong negotiation skills. This position offers opportunities for data analysis and campaign optimization, contributing directly to brand growth.

Qualifications

• 2–5 years in Retail Key Account Management, preferably in FMCG or Health & Beauty.
• Strong existing relationships with buyers from major retail chains like Watsons and Guardian.

Responsibilities

• Act as the primary point of contact for major pharmacies.
• Negotiate Trading Terms and promotional support.
• Plan and execute the Retail Marketing Calendar.
• Manage a team of Promoters and Merchandisers.
• Collaborate with the Supply Chain team for stock availability.
• Analyze Sell-Out Data and Market Share reports.
• Lead the pitch and listing process for new product launches.

Skills

Negotiation skills

Presentation skills

Relationship-building skills

Excel proficiency

Job description

Focus: Pharmacy & Personal Care Chains (Watsons, Guardian, etc.)

As our Retail Key Account Manager, you are the face of KITSUI in the physical retail world. Your mission is to secure prime shelf space, drive category growth, and maintain strong partnerships with major retail chains across the region. You will ensure our products are always visible, in-stock, and dominating the Health & Beauty aisles.

KEY RESPONSIBILITIES

1. Account Management & Partnerships

Act as the primary point of contact for Category Managers at Watsons, Guardian, and other major pharmacies/retailers.

Negotiate Trading Terms (TOT), listing charge, and promotional support to maximize brand profitability.

Conduct regular business reviews with retailers to identify growth opportunities and resolve operational issues.

2. Trade Marketing & In-Store Execution

Plan and execute the Retail Marketing Calendar, including Monthly Specials, PWP (Purchase-with-Purchase), and GWP (Gift-with-Purchase).

Oversee Planogram (POG) compliance to ensure KITSUI products are displayed according to brand standards.

Coordinate with the creative team for high-impact POSM (Point of Sale Materials) such as wobblers, standees, and end-cap displays.

3. Merchandising & Field Force Supervision

Manage a team of Promoters and Merchandisers to ensure optimal stock replenishment and "First Expired, First Out" (FEFO) practices.

Conduct regular Store Visits to monitor competitor activity, shelf pricing, and stock health.

Train retail staff and promoters on product knowledge to increase the "sell-through" rate.

4. Inventory & Demand Planning

Collaborate with the Supply Chain team to ensure Stock Availability across all retail outlets.

Manage "Out-of-Stock" (OOS) risks and monitor "Short-Expiry" items to minimize returns and write-offs.

Forecast demand based on upcoming retail cycles (e.g., Kaw Kaw Deals, Orange Tuesday, Festive Sales).

5. Data Analysis & Reporting

Analyze Sell-Out Data and Market Share reports to evaluate campaign ROI.

Track Key Performance Indicators (KPIs) including Sales Target Achievement, Listing Success Rate, and Account Profitability.

Provide actionable insights to management regarding retail trends and competitor pricing strategies.

6. New Product Listing (NPD)

Lead the pitch and listing process for new product launches into retail chains.

Ensure all regulatory requirements and listing documents are submitted and approved on time.

QUALIFICATIONS & EXPERIENCE

Experience:

2–5 years in Retail Key Account Management (FMCG or Health & Beauty background is highly preferred).

Network:

Existing relationships with buyers from Watsons, Guardian, or AEON Wellness is a significant advantage.

Skills:

Strong negotiation, presentation, and relationship-building skills. High proficiency in Excel for data analysis.

Mindset:

Result-driven with a deep understanding of retail mathematics (GP%, Mark-ups, Rebates).