Regional Social Media & Influencer Marketing Lead

JD Sports; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading sports fashion retailer in Malaysia is seeking a Social Media & Influencer Marketing Executive. In this role, you will support content planning and social media activities to drive brand awareness and engagement. Key responsibilities include managing social media presence, executing strategies, and planning influencer campaigns. The ideal candidate should have 2-3 years of experience in social media and influencer marketing with a strong sense of creativity and analytical skills. Fluency in English is required.

Qualifications

• 2-3 years of experience in social media, influencer marketing, or content creation.
• Solid understanding of best practices for managing social media platforms.
• Experience with video editing tools such as CapCut or Premiere Pro.

Responsibilities

• Oversee social media accounts with a focus on Malaysia and Singapore.
• Develop and execute strategies to enhance brand awareness.
• Collaborate with teams to align social plans with marketing campaigns.
• Monitor performance metrics and provide insights for optimization.

Skills

Social media management

Content creation

Influencer marketing

Creative storytelling

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Business Suite

TikTok Analytics

Canva

Adobe Suite

Job description

A leading sports fashion retailer in Malaysia is seeking a Social Media & Influencer Marketing Executive. In this role, you will support content planning and social media activities to drive brand awareness and engagement. Key responsibilities include managing social media presence, executing strategies, and planning influencer campaigns. The ideal candidate should have 2-3 years of experience in social media and influencer marketing with a strong sense of creativity and analytical skills. Fluency in English is required.