Regional Senior Executive, Product Marketing (Food)

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A food and beverage company is seeking a Regional Senior Executive in Product Marketing to spearhead commercialization efforts for food products. You will bridge product development and marketing, ensuring successful launches that align with the company's growth objectives. Key responsibilities include developing go-to-market plans, translating product strategies into effective communications, and analyzing market performance to refine strategies. This role requires collaboration across teams to drive impactful product launches.

Responsibilities

• Support the development and execution of go-to-market (GTM) plans for new food launches.
• Translate product strategy and insights into compelling launch messages for customers.
• Analyze sales performance and campaign data to evaluate GTM effectiveness.

Job description

Regional Senior Executive, Product Marketing (Food)

Senior Executive, Product Marketing role supports the commercialization of new and existing food products, ensuring every launch is well-positioned, operationally ready, and commercially impactful. This role bridges product development, marketing, and operations, turning food innovations into scalable, successful menu offerings that drive growth for the coffee business. You’ll work closely with Category Owners, Marketing, and Store Operations to execute effective launch plans, build strong product narratives, and analyze post-launch performance.

Key Responsibilities

Go-To-Market Planning & Execution

• Support the development and execution of go-to-market (GTM) plans for new food launches, campaigns, and seasonal items.
• Coordinate timelines, assets, and deliverables across Food Squad, Marketing, Operations, and Supply Chain to ensure on-time readiness.
• Work with local teams to prepare and maintain launch toolkits (POS materials, internal decks, training guides, and briefing notes)
• Track and report post-launch results, sharing insights and recommendations for improvement.

Product Communication & Positioning

• Translate product strategy and insights into compelling launch messages that resonate with customers.
• Partner with creative and digital teams to ensure consistent tone, visuals, and storytelling across all touchpoints (in-store, app, digital, CRM).
• Support photography, naming, and copywriting direction to strengthen product appeal and brand alignment.

Commercial & Market Insights

• Analyze sales performance and campaign data to evaluate GTM effectiveness and category impact.
• Track competitors, market trends, and customer feedback to identify opportunities for differentiation.
• Provide insights to Category Owners and Marketing for future menu planning and seasonal strategies.

Cross-functional Collaboration

• Act as the executional bridge between Food Squad, Brand Marketing, Operations, and Supply Chain.
• Participate in pre-launch readiness meetings, ensuring store teams are briefed and supported.
• Manage internal communications for launches and promotional updates across regions.