Regional Senior Executive Manager Product Marketer (Coffee)

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading coffee product company is seeking a Regional Senior Executive Manager Product Marketer to translate product concepts into compelling marketing narratives. This role involves developing go-to-market strategies and collaborating with various departments to ensure brand alignment. The ideal candidate should have experience in product marketing and the ability to track product performance metrics. This position is based in Shah Alam, Malaysia, and offers a dynamic environment to drive innovation and sales growth.

Qualifications

• Proven experience in translating product concepts into consumer narratives.
• Ability to develop go-to-market strategies and launch plans.
• Experience tracking and analyzing product launch KPIs.

Responsibilities

• Develop GTM and launch blueprints for Coffee Squad projects.
• Translate product insights into marketing narratives.
• Collaborate with Marketing on creative storytelling.

Skills

Understanding of product marketing

Ability to collaborate across departments

Strong storytelling skills

Job description

Regional Senior Executive Manager Product Marketer (Coffee)

Translate product concepts into consumer-facing stories and GTM executions, driving awareness, adoption, and sustained sales performance across ZUS Coffee’s product lifecycle. Acts as the bridge between R&D, Marketing, and Operations, ensuring consistent brand alignment from lab to launch.

Key Responsibilities:

• Develop GTM and launch blueprints for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).
• Translate product insights into marketing narratives (value proposition, key visuals, naming logic).
• Partner with R&D and Ops to define hero attributes (taste, aroma, price, value) and campaign focus.
• Lead flavor trend scans and market insights for category innovation.
• Create product guides and internal decks for Academy, Retail Ops, and Brand teams.
• Track launch KPIs (sell-through, PSPD, repeat rate) and derive optimization recommendations.
• Collaborate with Marketing on creative content, packaging communication, and storytelling.
• Maintain a product performance dashboard linking sensory quality to sales and customer feedback.