Regional Sales Manager (Lower East Coast)

Vinda SEA; Pahang; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading consumer goods company in Malaysia seeks a Regional Sales Manager to direct and enhance sales activities within the region. The role involves leading a sales team, implementing strategic planning, monitoring sales performance, and managing stakeholder relationships. Candidates must have a Bachelor's degree and at least 3 years of sales management experience, ideally with Modern Trade and General Trade channels, alongside strong leadership and negotiation skills.

Qualifications

• Minimum 3 years experience in Sales Management focusing on Modern Trade and General Trade.
• At least 1 year of experience in a leadership role.
• Strong communication and negotiation skills.

Responsibilities

• Lead and develop the sales team to enhance performance.
• Contribute to sales and marketing strategy development.
• Monitor sales performance against forecasts.
• Analyze competitor activities and market needs.

Skills

Sales management

Team leadership

Sales techniques coaching

Market analysis

Education

Bachelor’s Degree in Sales, Marketing or related field

Job description

Position Summary

Regional Sales Manager plans, directs, and monitors the activities of a sales team within the defined region to identify business opportunities and secure set sales targets according to defined sales processes and strategy. Assistant/Regional Sales Manager also ensures instore activities are executed with excellence according to 7P’s sales principles, 4 Key Areas of Sales Executions and trade spend is delivering results.

You will play an important role to:

1) People Leadership

• Lead, direct, and develop the team in terms of its structure, people, and performance to achieve maximum efficiency and effectiveness (including personal feedback & development).
• Coach the team on sales techniques, procedures, and standards toward achieving sales targets.
• Translate Modern Trade and General Trade execution plans into regional sales plans, activities, and campaigns.
• Manage daily activities of the team in all channels.
• Cascade to the team on promotion, timing, new listing status, secondary displays and other activities and ensure clear actionable reporting and follow-up are established.
• Allocate resources according to up-to-date customer categorization to improve the overall performance of the team.
• Cascade agreed processes and ways of working and ensure they are applied by the team for all key activities.

2) Strategic Planning

• Contribute to the development of sales, marketing, customer retention, advertising, pricing, and distribution plans/strategies for area of responsibility.

3) Monitoring and Reporting

• Input to sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts to identify problem/opportunities areas and adapt procedures.
• Monitor sales rebate spends and accruals accurately including ROI planning and reporting.

4) Competitor Activities

• Capture and collate knowledge on market development/customer needs and competitor activities and distribute it to internal stakeholders.

5) Stakeholder Management

• Communicate closely with Key Account teams through the cascade of agreed detailed plans and appropriate follow-up.
• Negotiate sales with existing and new Modern Trade & General Trade customers who are of strategic importance to the organization.

To be successful in this role, you will need to have:

• Bachelor’s Degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration or any other related field. The equivalent of this in working experience is also acceptable for this position.
• At least 3 years experience in Sales Management dealing with Modern Trade and General Trade channels.
• At least 1 year of experience in a people leadership role.