Regional Sales Manager (East Coast) - FMCG

Randstad Malaysia; Kelantan; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG organization is seeking a dynamic Regional Sales Manager based in Kelantan to lead their expansion across the East Coast region of Malaysia. The role involves managing distribution networks and developing tailored sales strategies for both Modern and General Trade channels. Candidates should have a proven track record in FMCG sales, strong leadership experience, and a deep understanding of the East Coast market. This position offers significant opportunities for growth and performance-based incentives.

Benefits

Monthly and quarterly sales incentives

Qualifications

• Minimum 5 years of experience in FMCG sales, with at least 3 years in a regional leadership capacity.
• Proven track record in managing both Modern Trade and General Trade channels.
• Deep familiarity with the East Coast market and its unique consumer landscapes.
• Willingness to travel extensively across the region; being based in Kelantan is a strong advantage.

Responsibilities

• Identify, appoint, and manage third-party distributors for market penetration.
• Develop and execute tailored sales plans for Modern Trade and General Trade.
• Achieve regional volume and value targets by monitoring distributor KPIs and stock levels.
• Proactively identify opportunities to increase brand footprint in underserved areas.
• Collaborate with marketing to execute in-store activations and seasonal campaigns.
• Provide regular market intelligence and performance updates to the Head of Sales.

Job description

• managing the total east coast region (kelantan, terengganu, pahang)
• reporting directly to the head of sales
• monthly and quarterly sales incentives

About the Company

Randstad is working with a rapidly growing fmcg organisation that has redefined their respective category landscape in Malaysia. Driven by technology and a passion for accessibility, they have scaled to hundreds of outlets nationwide. As our client continues their aggressive expansion, they are looking for a high-energy, strategic leader to spearhead their presence across the East Coast, ensuring their products are staple in every household and retail touchpoint.

About the Job

This role reports directly to the Head of Sales. The Regional Sales Manager will be the primary architect of our growth strategy across the East Coast region. You will be responsible for overseeing the distribution network, ensuring our products are effectively placed and promoted within both General Trade (GT) and Modern Trade (MT) channels. This is a pivotal role that bridges high-level strategy with hands‑on distributor management.

Key Responsibilities

• Distributor Management: Identify, appoint, and manage third‑party distributors to ensure maximum market penetration and service levels across the East Coast.
• Channel Strategy: Develop and execute tailored sales plans for Modern Trade (supermarkets, hypermarkets, convenience stores) and General Trade (traditional retail, local grocers).
• Sales Performance: Achieve regional volume and value targets by monitoring distributor KPIs, stock levels, and secondary sales data.
• Market Expansion: Proactively identify "white space" opportunities to increase the brand's footprint in underserved areas.
• Trade Marketing: Collaborate with the marketing team to execute in-store activations, POSM placement, and seasonal promotional campaigns.
• Stakeholder Reporting: Provide regular market intelligence and performance updates directly to the Head of Sales.

Requirements

• Minimum 5 years of experience in FMCG sales, with at least 3 years in a regional leadership capacity
• Proven track record in managing both Modern Trade and General Trade channels
• Deep familiarity with the East Coast market and its unique consumer landscapes
• Willingness to travel extensively across the region; being based in Kelantan is a strong advantage