Theincumbent will be responsible for overseeing the user interface (UI) and userexperience (UX) strategy and execution across a specific geographic region.This role focuses on ensuring that the product's design is user-centric,intuitive, and aligned with regional market needs while adhering to groupdesign standards. The Regional Manager, Product (UI/UX), works closely withcross-functional teams like product management, tech development, and marketingto enhance the overall product experience.
JOB RESPONSIBILITIES
- Lead the developmentand execution of the regional UI/UX strategy, ensuring alignment with theGrou product goals and regional user needs.
- Ensure that userinterfaces are visually appealing, consistent, and meet regional customerpreferences.
- Advocate foruser-centered design principles in product development and contribute tothe overall product vision.
- Collaborate withregional product management, tech development, and marketing teams toalign UI/UX initiatives with product objectives.
- Work closely with thedesign and product teams to ensure consistent user experience across allregions while allowing for necessary regional adaptations.
- Partner with datateams to gather user feedback, metrics, and insights to drive designimprovements.
UI/UXDesign Execution
- Oversee thedevelopment of wireframes, prototypes, and high-fidelity designs for bothweb and mobile applications.
- Ensure the delivery ofdesigns that are both functional and aesthetically pleasing while meetingbusiness and user needs.
- Continuously iterateon designs based on user feedback and testing results to enhance theproduct experience.
UserResearch & Testing
- Lead or coordinateuser research initiatives, including user interviews and usability testingto gather insights into user behavior and preferences.
- Analyze and interpretuser feedback and data to refine design solutions and improve productusability.
- Champion user empathyby ensuring design decisions are rooted in a deep understanding ofregional user needs and pain points.
DesignQuality & Standards
- Define, document, andmaintain design standards, patterns, and guidelines to ensure consistencyacross the regional product portfolio.
- Ensure adherence todesign quality, accessibility standards, and best practices.
- Provide designmentorship and guidance to regional UI/UX designers, fostering a cultureof continuous learning and improvement.
Performance& Reporting
- Monitor and analyzethe performance of UI/UX designs through metrics such as user engagement,conversion rates, and user satisfaction.
- Report on designimpact and provide recommendations for product and UX improvements tosenior leadership.
- Ensure timely deliveryof design solutions that meet business goals and user expectations.