Regional Manager, Cross Border (Channel Marketing)

Ninja Van; Malaysia; Remote; MYR 60,000 - 80,000; Full time

Job summary

A leading logistics firm in Malaysia is seeking a Marketing Manager to drive initiatives across B2B and B2C channels. The ideal candidate will have 4–6 years of experience and strong project management skills. Responsibilities include designing sales programs, managing events, and analyzing marketing performance. Proficiency in data analysis and excellent communication in English and Bahasa Indonesia are essential. Join a fast-growing team to optimize marketing efforts and strengthen partnerships.

Qualifications

• 4–6 years of experience in B2B/B2C marketing, partnerships, or channel management preferred.
• Strong project management skills.
• Excellent communication in business-level English and Bahasa Indonesia.

Responsibilities

• Design and manage cross-border sales incentive programs and referral schemes.
• Collaborate on event planning and execution for trade shows and webinars.
• Lead regional/local campaigns to generate a pipeline of qualified leads.
• Analyze performance for channel marketing initiatives.

Skills

Project management

Communication skills

Data analysis

Stakeholder engagement

Education

Bachelor’s degree in any field

Tools

Excel

Google Analytics

CRM tools

Job description

Overview

Ninja Van Group is a tech-enabled logistics organisation, backed by marquee investors including GeoPost, Alibaba Group, and B Capital Group. Launched in 2014 as an e-commerce express logistics company, it reached 100% network coverage by 2018 with over 2,000 stations and hubs across Southeast Asia. Today, around two million parcels course through its network daily. A decade of operations fortified Ninja Van Group’s e-commerce express network, enabling concurrent diversification across the realms of e-commerce and express logistics.

To maximise its scale in e-commerce, Ninja Van Group offers a comprehensive suite of solutions – from digital to full-funnel marketing – to help shippers sell better. As a springboard for expansion beyond e-commerce, Ninja Van Group\'s e-commerce express network lays the groundwork for venturing into other express verticals, including business-to-business inventory restocking and cold chain.

Key Accountabilities

• Regional Channel Partners Enablement: Design and manage cross-border sales incentive programs and referral schemes, establishing clear guidelines, tracking mechanisms and reward structure. Monitor program(s) effectiveness and make data driven adjustments with Sales Heads to optimize outcomes. Develop and oversee the creation of impactful sales enablement and marketing assets (EDMs, videos, brochures, etc.) to empower channel partners in cross-selling cross-border products effectively. Build strong engagement with channel partners through regular performance reviews and feedback sessions, gathering market insights and aligning strategies with internal teams.
• PR, Events & Partnerships: Collaborate with PR and communications teams to craft key messages, support press releases, event publicity, and content development. Own and manage the events and communications calendar, leading the planning and execution of cross-border focused initiatives such as trade shows, masterclasses, webinars, networking sessions, and media engagements to maximize visibility and impact. Identify and secure strategic partnerships and co-marketing opportunities with ecosystem players, government ministries and industry association to strengthen brand presence and generate leads.
• PR, Events & Partnerships Lead Generation & Campaigns Management: Lead regional/local campaigns in collaboration with cross-functional teams to generate a robust pipeline of qualified leads. Oversee the end-to-end lead management process, ensuring timely allocation, follow-up, and conversion tracking with channel sales partners. Steer digital presence and performance by managing updates to our international deliveries and freight forwarding websites, enhancing organic traffic and driving consistent lead flow.
• Analytics and Reporting: Performance tracking and analysis for all channel marketing initiatives, delivering actionable insights to drive continuous improvement. Provide strategic reporting to internal teams and senior stakeholders with recommendations on gaps, opportunities, and market priorities. Support cross-functional projects and strategic initiatives to ensure alignment with overall business objectives. Undertake additional projects or responsibilities (e.g., team management) as required to support broader team and business objectives.

Key Requirements

• Minimum 4–6 years of experience in B2B/B2C marketing, partnerships, or channel management preferred, ideally within logistics, eCommerce
• Strong project management skills; able to juggle multiple initiatives concurrently
• Excellent written and verbal communication in business-level English and Bahasa Indonesia and comfortable engaging with internal and external stakeholders
• Proficiency in data analysis, reporting, and deriving insights from multiple sources (Excel, Google Analytics, CRM tools, etc.)
• Bachelor’s degree in any field