Redistribution Program Manager

Michelin; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global tire manufacturing company seeks a Redistribution Program Manager to lead the Wholesale channel strategy and work with Associate Dealers to ensure business growth. The ideal candidate has 5–10 years of experience in channel management, preferably in automotive or FMCG sectors. Mandarin speaking is necessary. This role focuses on market analysis, program management, and capability building to drive sustainable business growth.

Qualifications

• 5–10 years’ experience in channel management, distribution strategy, or commercial execution.
• Experience preferably in automotive or FMCG.
• Strong hands-on experience with channel partners or dealer networks.
• Confident in analyzing sales data and market trends.

Responsibilities

• Lead and manage the strategy of the Wholesale channel and its Associate Dealers network.
• Establish territory diagnostics and identify key market trends.
• Develop annual CTC with sales team to maximize sales opportunities.
• Manage the distribution investment budget and partner programs.

Skills

Growth mindset

Cross-functional collaboration

Commercial acumen

Sales data analysis

Influencing others

Job description

Redistribution Program Manager

Mission: To lead and manage the strategy of the WS (Wholesale) channel and its Associate Dealers (AD) network, ensuring sustainable business growth, efficient channel execution by working with the sales team, and alignment with regional strategies by working with the regional distribution team. This role will also work closely with the Tyreplus team to adopt a comprehensive approach to growing the distribution network across the country when building the annual CTC.

Key Responsibilities

Territory & Market Analysis

• Establish a territory diagnostic and identify key trends in market, sales potential, and performance gaps.
• Validate and implement the territory’s selected partners and work with the sales team to develop a key account planning with selected partners.

Strategy & Planning

• Work with Pricer, Tyreplus, BMLs and sales team to build annual CTC and monthly CTC to maximize the sales opportunity while ensuring business sustainability.
• Identify and work with sales team to recruit new channel partners in line with the Region orientations.
• Follow WS and AD NPS feedback, contributing to identify actions to improve it.
• Plan and forecast the distribution investment budget for all channels.
• Serve as the “voice of the channel” internally – championing partner needs and translating strategy into execution with sales.

Program Management & Operation

• Be responsible for the ongoing development of partner programs and take corrective action where necessary.
• Propose and manage the distribution investment budget to optimize return on spend.
• Oversee the work on the AD Rebates/Registration done by Sales admins.

Capability Building & Performance

• Work with CES, Regional Distribution team and Sales team to plan and implement WS/AD trainings to improve product knowledge, partner business skills and network effectiveness.
• Manage tasks related to AD rebates and performance reporting.
• Regularly conduct and steer with WS selected partners through business reviews, updates, and make corrective action as appropriate.
• Develop, promote and valorize Why Michelin with selected partners and sales forces.

Candidate Profile

• Have a growth mindset.
• Skills to work cross-functionally and influence the key stakeholders internally and externally.
• 5–10 years’ experience in channel management, distribution strategy, or commercial execution (preferably in automotive or FMCG).
• Strong commercial acumen and hands‑on experience with channel partners or dealer networks.
• Confident in analyzing sales data and market trends to make tactical decisions.
• Ability to drive execution and influence cross-functional teams.
• Mandarin speaking is a must.