Quality Analyst - Ad Operations (Programmatic Advertising)

Cognizant; Kuala Lumpur; Hybrid; MYR 50,000 - 70,000; Full time

Job summary

A leading technology company is seeking a Quality Analyst in Kuala Lumpur to ensure flawless campaign builds. Responsibilities include conducting audits of media plans, validating creative assets for compliance, and rigorous targeting verification. Candidates should have 3–6 years of experience, proficiency in ad servers, and excellent attention to detail. This role initially requires onsite presence for 3 months, followed by a hybrid work arrangement.

Qualifications

• 3–6 years of experience in Quality Assurance or similar role.
• Proficient with ad servers and DSPs.
• Strong understanding of VAST/VPAID standards.

Responsibilities

• Conduct detailed QC on campaign setups against the signed Media Plan.
• Validate creative assets for compliance and function.
• Check targeting logic to prevent delivery errors.

Skills

Ad servers proficiency

Web debugging tools expertise

VAST/VPAID knowledge

Attention to detail

Tools

Google Ad Manager

DV360

Charles Proxy

Job description

Role Summary:

The Quality Analyst is the first line of defense in our campaign operations. While the Ad Ops Specialists build the campaigns, your role is to ensure those builds are flawless before they go live. You will conduct daily audits of media plans, creative implementations, and targeting setups across proprietary platforms and major DSPs/Ad Servers. This role requires a "detective mindset" to catch errors in metadata, flight dates, and VAST tags before they impact the client.

Key Responsibilities:

• Pre-Flight Audits: Perform detailed QC on campaign setups (Direct IO and Programmatic) against the signed Media Plan. Verify flight dates, budget caps, pacing settings, and rate types.
• Creative QA: Validate creative assets for compliance (specs, file size, SSL compliance) and function. Test 3rd-party tags and HTML5 assets to ensure click-through URLs and impression trackers fire correctly.
• Targeting Verification: rigorously check line item targeting logic (Geo, Device, Audience Segments, Key-Values) to prevent wastage or delivery errors.
• Error Reporting & Feedback: Log all defects in the error tracking system (e.g., Jira). Provide direct, constructive feedback to Ad Ops Specialists to help them correct mistakes.
• Live Campaign Monitoring: Conduct "Day 2" checks to ensure live campaigns are tracking and pacing as expected. Investigate discrepancies between the Ad Server and 3rd-party verification vendors (e.g., IAS, MOAT).
• SOP Adherence: Ensure all trafficking teams are following the latest Standard Operating Procedures for the customer’s proprietary tools.

Required Skills & Experience:

• Experience: 3–6 Years
• Platform Mastery: Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP). You must know some of these platforms well enough to spot subtle configuration errors.
• Technical Debugging: Proficiency with web debugging tools (Chrome Developer Tools, Ghostery, Charles Proxy, or Fiddler) to troubleshoot tag firing and VAST errors.
• Video/CTV Knowledge: Strong understanding of VAST/VPAID standards and common errors associated with OTT/CTV environments.
• Attention to Detail: Ability to spot a single missing digit in a deal ID or a misconfigured geo-target among hundreds of line items.

Additional information:

• 3-4 rounds of interview (Virtual)
• Intake date is on 19 January 2026
• First 3 months - will be based in the office, in KL office
• Post 3 months - Hybrid work arrangement to kickstart