Public Relation Executive

My Lucky Mall; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic eCommerce startup seeks a creative PR & Event Executive to enhance its brand through impactful offline events. The role involves planning, executing, and managing events while also engaging in public relations to boost brand visibility. Ideal candidates will have a Bachelor's degree in related fields and hands-on experience in event management. Fresh graduates are welcome to apply. The position offers a vibrant workplace culture, strategic office location, and employee benefits such as medical claims and attendance allowances.

Benefits

Attendance Allowance

Medical Claim

Strategic Location

Free Snacks & Staff Purchase

Qualifications

• Fresh grads with strong event exposure are welcome.
• Hands-on experience with event production and execution.
• Willing to work overtime and travel for events.

Responsibilities

• Plan and deliver high-impact offline events to elevate the brand.
• Manage event lifecycle from ideation to post-event reporting.
• Build relationships with media and influencers for brand visibility.

Skills

Event planning

Public relations

Media engagement

Logistics management

Education

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, Event Management, or related field

Job description

Lucky Mall (M) Sdn Bhd is an exciting startup dedicated to revolutionizing the eCommerce landscape. Our founding team consists of seasoned experts in eCommerce operations, design, and supply chain management. In addition to running an eCommerce platform, we focus on attracting merchants, facilitating trade, and providing warehousing services. We create a vibrant marketplace where merchants can thrive and customers can enjoy seamless shopping experiences.

Our company culture is built on openness, inclusivity, and innovation. We empower our team members to boldly innovate, take on responsibilities, and collaboratively create exceptional value for our customers. We are on the lookout for talented individuals to join us at the ground level and help launch this groundbreaking project.

For more information, please visit: https://luckymall.com.my

Job Summary

We’re looking for a creative, energetic, and hands‑on PR & Event Executive to elevate the Lucky Mall brand through high‑impact offline events and memorable brand experiences.

This role prioritizes event planning, execution, logistics management, and on‑ground coordination, while also supporting public relations and media engagement to enhance brand visibility.

Statutory Payment Compliance: EPF, SOCSO & EIS

Attendance Allowance: Rewarding consistent attendance and reliability.

Medical Claim: We prioritize employee well‑being with medical expense reimbursement.

Strategic Location: Convenient office at Bukit Bintang, easily accessible by public transport.

Free Snacks & Staff Purchase

Job Requirement

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, Event Management, or a related field.
• Fresh grads with strong event exposure are welcome in event management, public relations, branding, or activation planning.
• Hands‑on experience with event production, stage setup, vendor coordination, and on‑ground execution for medium to large‑scale events.
• Experience handling PR campaigns, media communication, and event coordination.
• Willing to work overtime and travel when required for event purposes.

Good to Have

• Experience in creating event themes and turning marketing ideas into impactful on‑ground experiences.
• Strong network with lifestyle media, KOLs, event vendors, and venue partners within Malaysia’s entertainment and retail scene.
• Familiarity with social media engagement or influencer marketing to amplify event visibility and storytelling.

Key Responsibilities

• Plan, coordinate, and deliver high‑impact offline events to elevate the Lucky Mall brand, including mall activations, roadshows, lifestyle pop‑ups, campus programs, influencer meet‑ups, partnership events, product launches, and media previews.
• Manage full event lifecycle: ideation, planning, budgeting, vendor sourcing, logistics, setup, execution, and post‑event reporting.
• Build and maintain strong relationships with media, journalists, influencers/KOLs, and government stakeholders to maximize brand visibility.
• Collaborate closely with Marketing, Design, and Operations teams to ensure cohesive storytelling and consistent brand presentation across all events and campaigns.
• Track event trends, new activation formats, and PR innovations to keep Lucky Mall at the forefront of Malaysia’s lifestyle and entertainment scene.

Additional Information

Working Shift: 8.30 am – 5.30 pm (5 days a week)