Product Marketing Manager (Copier)

Asia Recruit; Subang Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

An established recruitment firm in Malaysia is seeking a skilled Product Manager to lead a team of Product Managers. The role involves driving the portfolio strategy, achieving sales targets, and ensuring effective collaboration across functions. Candidates should be proficient in product marketing, market analysis, and integrated marketing programs. Strong interpersonal skills and problem-solving capabilities are essential. This position offers an opportunity to make a significant impact on business growth and product visibility.

Qualifications

• Develop and execute go-to-market strategies, define product positioning, and manage product launches.
• Analyse market data and interpret sales reports to identify market trends.
• Plan and implement integrated marketing programs across various platforms.

Responsibilities

• Lead and manage a team of Product Managers to achieve business objectives.
• Define and execute go-to-market strategies including segmentation and positioning.
• Oversee product lifecycle management from launch to EOL planning.

Skills

Product Marketing

Market Analysis

Marketing Program Management

Interpersonal & Communication Skills

Planning & Organization

Problem Solving

Job description

Job Summary

• Lead a team of Product Managers to drive portfolio strategy and business growth.
• Responsible for achieving sales targets and market share objectives.
• Set the vision and direction for the assigned product portfolio and go-to-market plans.
• Oversee the full product lifecycle from launch, promotions, and demand generation to EOL planning.
• Ensure effective cross-functional collaboration with Sales, Regional HQ, and strategic partners.

Key Accountabilities

• Lead, coach, and manage a team of Product Managers to deliver on business objectives.
• Define and execute go-to-market strategies, including segmentation, positioning, pricing, and channel plans.
• Oversee product lifecycle management, from launch to promotions, demand generation, and EOL planning.
• Drive impactful marketing programs (e.g. roadshows, launches, partnerships, webinars) to increase product visibility and leads.
• Partner with Sales to support projects, tenders, and special pricing while aligning with Regional HQ on stock and strategies.
• Monitor changes in the marketplace and identify gaps and opportunities for new sales/market opportunities via collaborations with 3rd party products or solutions.
• Manage A&P budgets, monitor portfolio performance, and optimize stock levels to meet inventory targets.

Key Job Requirements

Job / Skills Competencies

• Product Marketing – Develop and execute go-to-market strategies, define product positioning and messaging, and manage product launches and promotions.
• Market Analysis – Analyse and interpret market data, research, and sales reports to identify market size, customer segments, and buying trends.
• Marketing Program Management – Plan and implement integrated marketing programs across online and offline platforms (e.g. webinars, lead generation, social media campaigns, sales promotions, and partner initiatives).
• Interpersonal & Communication Skills – Strong ability to collaborate across functions and communicate effectively with internal teams, partners, and stakeholders.
• Planning & Organization – Skilled in prioritizing tasks, managing resources, and ensuring timely execution of strategies.
• Problem Solving – Able to identify issues, analyse root causes, and develop effective solutions quickly.