Product Marketing Manager, Clinical Chemistry and Immunoassay, High Growth Markets

Danaher Corporation; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading global life sciences company located in Kuala Lumpur seeks a Product Marketing Manager for the CCIA product portfolio. This role involves executing marketing strategies across the Asia Pacific Region to drive sales growth. The ideal candidate will have extensive experience in IVD sales and marketing, particularly with Clinical Chemistry and Immunoassay. Responsibilities also include managing product launches and engaging stakeholders. This is an on-site role with approximately 30% travel expected.

Benefits

Comprehensive benefit programs

Health care program

Paid time off

Qualifications

• 10–15 years total experience with more than 5 years in IVD sales/marketing.
• Proven ability to exceed revenue and market share targets.
• Established relationships with Key Experts or strategic clinical customers.

Responsibilities

• Design and execute APAC marketing plans aligned with global strategies.
• Manage budgets and track sales, market share, and ASP performance.
• Lead product launches and drive continuous improvement.

Skills

IVD sales/marketing

Clinical Chemistry

Immunoassay

Market research

Stakeholder engagement

Education

M.Sc./B.Sc. in Life Sciences or related field

MBA preferred

Job description

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence.

Learn about the Danaher Business System which makes everything possible.

Product Marketing Manager (CCIA), HGM is responsible for achievement of sales targets and drives continuous growth by establishing and executing strong marketing strategies for the CCIA product business. The scope of responsibility extends across the Asia Pacific Region (APAC), and Japan.

This position reports to the Marketing Director, High Growth Markets (HGM) and is part of the HGM Marketing leadership team located in Malaysia / Thailand / India and will be an on-site role. You will driving the growth of the CCIA product portfolio by working closely with sales associates and clients across the APAC Region.

In this role, you will have the opportunity to:

• Marketing Strategy & Alignment: Design and execute APAC marketing plans for Clinical Chemistry and Immunoassay, aligned with global BU/product marketing strategies and corporate processes (e.g., MAPSS).

• Business Growth & Performance Management: Manage budgets; track sales, market share, and ASP performance; implement pricing, promotions, targeting, and segmentation to meet commercial targets.

• Product Launches & Lifecycle Management: Lead launches (instruments, assays, software) and drive continuous improvement through product feedback and enhancement recommendations.

• Market Intelligence & Competitive Enablement: Conduct market research, VoC, and competitive analysis; identify opportunities; develop sales enablement tools to counter competitor activity.

• Customer & Key Expert Engagement and Cross-Functional Collaboration and Issue Resolution: Build and maintain strong relationships with customers and Key Experts through CMEs, hospital-based programs, product evaluations, publications support, and roundtable discussions; Work closely with sales, applications, service, and global teams to align strategies, serve as escalation point for the Immunoassay and Clinical Chemistry product lines, assist and support in the regulatory approvals process.

• Training & Capability Building: Deliver structured product training to internal teams and external clients to elevate technical and commercial readiness.

• Business Analysis & Forecasting: Identify new business opportunities and develop business cases for prioritization. Review and analyze sales, unit, and ASP data to monitor achievements and uncover account/territory opportunities. Develop and update long-term, quarterly, and monthly forecasts. Provide scientific and clinical marketing support via CMEs, hospital programs, publications support, product evaluations, and expert roundtables.

The essential requirements of the job include:

• Experiences: 10–15 years total experience; more than 5 years in IVD sales/marketing. More than 3 years hands-on experience with Clinical Chemistry and/or Immunoassay (product management, applications, or sales).
• Education: M.Sc./B.Sc. in Life Sciences or related field; MBA preferred.
• Commercial Impact: Proven ability to meet or exceed annual revenue and market share targets (e.g., ≥100% revenue plan; ≥+1–2 pts market share YoY); Launched ≥2 major products in the past 5 years with documented post-launch adoption (e.g., hitting ≥80% of launch plan within 12 months).

• Market & Regional Experience: APAC regional responsibility across different geographic markets; Demonstrated ability to build country-level playbooks and adapt strategies to local regulatory and channel dynamics.
• Data & Forecasting Proficiency: Track record of building and maintaining monthly/quarterly/annual forecasts with ≤10% variance vs. actuals; Fluency in analyzing sales, units, and ASP to drive account/territory actions and pipeline prioritization.
• Stakeholder & KOL Engagement: Established relationships with Key Experts or strategic clinical customers, evidenced by joint programs (CMEs, HBP, evaluations, publications). Leadership & Cross-Functional Collaboration: Experience leading cross-functional initiatives (sales, applications, service, L&D, regulatory) to resolve critical product issues; People leader experience, with ability to spot, hire, motivate, retain and build diverse teams.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• Ability to travel: Estimated 30% of the time.
• Language: English.

It would be a plus if you also possess previous experience in:

• Language: Any local language would be a plus

Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

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Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.