Product Marketing Executive

Alpro Pharmacy Sdn Bhd; Seremban; On-site; MYR 30,000 - 50,000; Full time

Job summary

A regional pharmacy company in Seremban seeks a Marketing Specialist to enhance product positioning and messaging. The role includes conducting market research, supporting cross-functional teams in executing product launches, and producing marketing collateral. The ideal candidate will have experience in market analysis and content creation. Responsibilities also involve executing marketing campaigns to generate leads and analyzing customer feedback for product improvements.

Qualifications

• Experience in market research and analysis.
• Strong communication skills for content creation.
• Ability to work with cross-functional teams.

Responsibilities

• Conduct market research to identify trends and customer needs.
• Assist in developing compelling product messaging.
• Support cross-functional teams for product launches.
• Produce marketing collateral and digital content.
• Execute marketing campaigns for awareness and leads.
• Collect and analyze customer feedback.

Job description

Market Research

• Conduct market research to identify trends, customer needs, and competitor activities.
• Interpret data to support product positioning and strategic recommendations.

Product Positioning & Messaging

• Assist in developing compelling product messaging that differentiates products in the market.
• Ensure consistent brand voice and messaging across all marketing channels.

Go-To-Market Strategy

• Support cross-functional teams to execute go-to-market strategies for product launches.
• Assist in identifying effective channels and tactics to reach the target audience.

Content Creation

• Produce marketing collateral such as product guides, brochures, digital content, presentations, website copy and others relevant material.

Sales Enablement

• Support the sales team with product training, presentation content, and selling tools.
• Develop documentation on product benefits, usage, and features.

Campaign Management

• Execute marketing campaigns to generate awareness, leads, and conversions.
• Monitor campaign performance and recommend corrective actions.

Customer Feedback Integration

• Collect and analyze customer feedback to support improvements in product features and marketing communication.
• Collaborate with product development teams to align improvements with user needs.