Personal Financial Consultant, Bandar Sunway Branch MY
KEY RESPONSIBILITIES
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To actively identify and pursue sales opportunity by:
- Generating new leads through asking for referrals, networking with lawyers, real estate agents, data mining existing depositors for additional opportunities, etc.
- Following up on leads promptly
- Executing requisite number of connection calls
- Participating in sales activities / customer acquisition activities organised by Branch or HQ
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To manage sales pipelines by:
- Participating in sales management routines where sales activities and results will be reviewed with BM
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To maintain accurate and updated information by:
- Keeping abreast with updated product information and market changes (e.g. revised interest rate of CIMB products and competitors, equity, interest rate markets)
- Maintaining accurate and updated information on customers
- Maintaining accurate and updated information on leads and pipeline reporting
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To actively market and sell CIMB's consumer products to all customers by:
- Understanding and assessing customer's requirements and recommending appropriate consumer products (using the relevant performance support tools such as Tactical Sales Tool, CPMS)
- Actively cross‑selling to CIMB's customers
- To execute sales based on customer request on timing
- Referring new non‑consumer lending opportunities to the appropriate units (e.g. SME desk, Business Banking)
- To work with the branch sales team to execute marketing and sales plan communicated by the Branch Manager such as attending launch sites (e.g. product roadshows) when required
- To ensure turnaround time for credit, wealth and bancassurance applications and fulfillment processes in system (straight through and forms) are within service levels agreed upon. Escalate to Branch Manager when necessary
- To ensure completeness and accuracy of documentation or data entry upon submission or after sales services to Fulfillment Operations
- To comply with process and procedures for sales execution, appeals, discounts, redemption, etc.
Customer Relationship
- To build and maintain long‑term and profitable relationships by:
- Providing quality customer service that upholds customer waiting time
- Obtaining customer's feedback on sales‑related matters and informing Branch Manager, where appropriate
- Resolving customer's problems and complaints on sales‑related matters and escalating unresolved complaints to Branch Managers on an exception basis
Compliance
- To manage portfolio risk exposure for customers (only applicable when it is technology enabled)
- To ensure that there are no discrepancies, exceptions and non‑compliance when booking rates (e.g. Unit Trust, Currency and Treasury products)
- To strictly comply with CIMB Bank's policies and procedures, including credit control procedures, audit compliance, BNM Guidelines, etc.
- To comply with sales code of ethics and governance
- To respond to compliance enquiries from Vertical line (BM, RD & CSD Head) and Horizontal line (Segment Manager and Sales Segment Support Lead)
People Management
- To encourage and promote teamwork within branch sales team by:
- Providing assistance (training, knowledge sharing, covering of duties) to sales team members where necessary
- Identifying and sharing new ideas and approaches for increasing sales and maximising customer experiences
- Maintaining a conducive and professional working relationship within the sales team
- To project a professional business image at all times through high standards of housekeeping and personal grooming
- To participate in the Continuous Professional Development Program
Actively market and sell all core consumer products, primarily to branch walk‑in customers, execute a consultative selling process, which involves identifying and recommending CIMB products to meet customers' financial needs.