Personal Branding & Content Executive (Executive Support)

PropNex; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading real estate company in Selangor is seeking a Personal Branding & Content Executive to support the CMO/CEO in capturing content for branding and social media. Responsibilities include content creation for various platforms, assisting with executive tasks, and maintaining brand aesthetics. Proficiency in English and Mandarin is required, along with a strong interest in lifestyle and branding content. This is a unique opportunity for someone eager to grow in a dynamic environment.

Qualifications

• Proficient in English and Mandarin (spoken & written).
• Experience with video/photo capturing using phone or camera.
• Strong awareness of social media trends, especially TikTok and LinkedIn.

Responsibilities

• Capture video clips, photos, and behind-the-scenes content for external events.
• Curate and produce content for social media platforms like Instagram and TikTok.
• Assist in coordinating schedules, logistics, and event preparations.

Skills

English proficiency

Mandarin proficiency

Video/photo capturing

Basic editing skills

Social media awareness

Strong initiative

Responsibility

Interpersonal skills

Tools

CapCut

VN

Canva

Job description

Personal Branding & Content Executive (Executive Support)

Follow the CMO/CEO for external meetings, events, and activities to capture video clips, photos, and behind-the-scenes content.

Understand brand messaging, positioning, tone, and storytelling for leadership branding.

Curate content for platforms such as Instagram, TikTok, LinkedIn, Facebook, and Xiaohongshu.

2. Content Creation & Editing

Produce short-form and lifestyle-style videos (Reels/TikTok/Xiaohongshu style).

Edit using apps/tools like CapCut, VN, Canva, or equivalent.

Draft captions, scripts, content sequencing, and storytelling angles in English and Mandarin.

3. Social Media Coordination

Plan and schedule posts across different platforms.

Track engagement and performance metrics.

Monitor DMs, comments, and public sentiment professionally.

Propose creative ideas aligned with current social media & industry trends.

4. Executive Assistance & Coordination

Assist in coordinating schedules, logistics, appointments, and event preparations involving branding activities.

Help organize files, content libraries, and digital assets for reporting and posting.

Support communication and liaising with internal teams, photographers, and external parties.

5. Style, Presentation & Public Image Support

Assist with visual presentation (e.g., wardrobe coordination, shoot aesthetics, props, environment).

Maintain consistent brand aesthetic and personal branding identity across all content.

Requirements

Proficient in English and Mandarin (spoken & written).

Strong interest in lifestyle, leadership, fashion/styling, or personal branding content.

Experience with video/photo capturing using phone or camera.

Basic editing experience using CapCut / VN / Canva (or similar).

Strong awareness of social media trends, especially TikTok, Reels, Xiaohongshu, LinkedIn.

High initiative, strong sense of responsibility, and ability to work independently.

Comfortable attending external events, moving around, shooting content, and interacting with people.

Professional, confidential, well-presented, and quick in adapting to changes.

Preferably has past experience in content creation, social media, PR, branding, or executive support (not mandatory but an advantage).