Performance Marketing Specialist

Assai Software; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading software company in Kuala Lumpur is seeking a Performance Marketing Specialist to enhance their revenue and growth. You will develop and implement marketing campaigns using platforms like Apollo.io and LinkedIn. The ideal candidate has 2-3 years of B2B performance marketing experience and is proficient in data analysis and lead generation. This full-time role offers a competitive salary with a performance-based bonus structure.

Benefits

Competitive salary package

Performance-based bonus

Hybrid work flexibility

Qualifications

• 2-3 years of proven experience in B2B performance marketing.
• Expert-level proficiency in Apollo.io and LinkedIn Campaign Manager.
• Experience in data analysis and converting metrics into business insights.

Responsibilities

• Develop and implement strategic marketing campaigns across digital channels.
• Generate and nurture high-quality leads using marketing assets.
• Analyze performance data to optimize campaigns and report to leadership.

Skills

B2B performance marketing

Data analysis

Apollo.io proficiency

LinkedIn Campaign Manager proficiency

A/B testing

Conversion Rate Optimization

Excellent communication

Education

Bachelor's degree in marketing, Communications, or a related field

Tools

Apollo.io

LinkedIn Campaign Manager

CRM platforms (HubSpot, Salesforce)

Job description

About Us: Assai is one integrated system that enables document management, document control and asset information management for complex projects and operations. At Assai we believe that technology should amplify your business and put you in control. We achieve this by hiring the best talent, working with the latest technology and putting industry standards at the forefront of our thinking. We offer a purpose-built, out-of-the-box Document Control and Management system. Our software takes care of all steps of the documentation process, from Project Data Management to Building Information Management. We support the delivery of projects in all engineering industries, including Oil & Gas, Construction, Wind Energy, Solar Power, Nuclear and Civil Engineering. Our Document Control and Management software is available both in-Cloud and on-Premises. The Cloud environment helps our clients to store all their data in our server, thus reducing risk and ensuring maximum data security. However, it is possible to choose the on-premises environment if full control of data is required. Over 200 billion US dollars of project value is supported by Assai. Big companies such as BP, Qatar Petroleum, Arrow Energy, and many others, have already placed their trust in our software, and we are proud to be working with them.

The Role Mission: As our Performance Marketing Specialist, you will be a key driver of our revenue and growth. Your mission is to assist in the development of marketing campaigns that generate high-quality leads and demonstrably contribute to our sales pipeline. You will be responsible for a full-funnel strategy, leveraging your expertise in platforms like Apollo.io and LinkedIn Campaign Manager to identify, engage, and convert our ideal customers. This role requires a blend of technical proficiency, analytical rigor, and a strategic mindset to continuously improve our customer acquisition efficiency and prove the direct impact of marketing on our business success.

Responsibilities

• Campaign Strategy & Execution: Work with Lead Gen specialist to develop and implement strategic marketing campaigns across digital channels, with a primary focus on LinkedIn paid media and B2B email outreach via Apollo.io.
• Lead Generation & Nurturing: Ensure marketing & end user assets (e.g., whitepapers, case studies, blog posts) are distributed in the right format and channel to attract and nurture high-quality leads.
• Apollo.io Mastery: Utilize Apollo.io's extensive database and over 200 filters to build highly targeted prospect lists based on our Ideal Customer Profile (ICP) and buyer personas. Build and manage automated, multi-channel outreach sequences with dynamic variables and conditional logic.
• LinkedIn Campaign Management: Set up, launch, and optimize various LinkedIn ad formats, including Sponsored Content, Sponsored Messaging, and Dynamic Ads. Leverage the platform's advanced targeting capabilities for precision-based marketing and Account-Based Marketing (ABM) campaigns.
• Data Analysis & Reporting: Analyze real-time performance data to provide actionable insights for campaign optimization. Track key metrics, build comprehensive reports, and present findings to leadership, translating data into clear business outcomes.
• Conversion Rate Optimization (CRO): Conduct A/B tests on ads, landing pages, and content to continuously improve conversion rates and the efficiency of the marketing funnel.
• Cross-Functional Collaboration: Work in close alignment with the lead generation specialists, marketing, sales, product, and content teams to ensure seamless lead hand-offs, refine messaging, and provide feedback on market trends.

Key Performance Indicators (KPIs)

• Lead Volume & Quality: Achieve a specified number of Marketing-Qualified Leads (MQLs) and Sales-Qualified Leads (SQLs) quarterly.
• Conversion Rate: Improve the Visit-to-Lead (VTL) and Lead-to-Customer (LTC) conversion rates.
• Efficiency: Maintain a Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) below a target benchmark.
• Profitability: Achieve a positive Return on Ad Spend (ROAS) for all paid campaigns.

Working Conditions

Assai Software Services offers a diverse and flexible role within a growing international organization. Our Kuala Lumpur office is the APAC hub, where we foster an informal yet professional culture built on teamwork, empowerment, and continuous improvement.

Our Values

We foster empowerment and like to stimulate a ‘can do’ mentality by also being supportive of each other and our customers. By closely working together, we are continuously looking for improvements, which will support our effectiveness in our roles.

Additional Information

• Work location: Kuala Lumpur, Malaysia (with hybrid flexibility, up to 40% remote).
• Full-time employment (40 hours per week).
• Competitive salary package based on experience.
• Performance-based bonus structure (linked to KPIs).

Must-Haves

• Bachelor’s degree in marketing, Communications, or a related field.
• 2-3 years of proven experience in B2B performance marketing.
• Expert-level proficiency in Apollo.io, including list building, data enrichment, and sequence automation.
• Expert-level proficiency in LinkedIn Campaign Manager, including campaign setup, advanced audience targeting, and optimization.
• Demonstrated experience in data analysis and reporting, with a strong ability to translate metrics into actionable business insights.
• Experience with A/B testing and Conversion Rate Optimization (CRO).
• Excellent written and verbal communication skills with the ability to create compelling content and present marketing plans to stakeholders.

Nice-to-Haves

• Experience with a major CRM platform such as HubSpot or Salesforce.
• A foundational understanding of SEO and content marketing principles.
• Experience in the B2B SaaS industry.