PERFORMANCE MARKETING EXECUTIVE

9Loop Software; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Malaysia is seeking an experienced Digital Ads – Performance Marketer to join its team. The ideal candidate will develop and execute performance marketing strategies, manage paid advertising campaigns across various platforms, and analyze performance trends. A Bachelor's degree in Marketing and at least 2 years' experience in digital marketing are required. Candidates should have excellent analytical, communication, and project management skills, along with proficiency in tools like Google Analytics and Facebook Ads Manager.

Qualifications

• Minimum of 2 years of experience in Performance or Digital Marketing.
• Experience in the iGaming industry is a plus.
• Strong knowledge of performance marketing tools and platforms.

Responsibilities

• Develop and execute performance marketing strategies.
• Manage and optimize paid advertising campaigns.
• Analyze performance trends and provide actionable recommendations.

Skills

Performance marketing

Digital advertising

Analytical skills

Communication

Project management

Creativity

Social media marketing

Education

Diploma or Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Google Analytics

Facebook Ads Manager

Job description

We are seeking an experienced and results‑driven Digital Ads – Performance Marketer to join our dynamic team. The ideal candidate will have a proven track record in performance marketing, a strong grasp of digital platforms, and a passion for driving business growth. This role requires a strategic thinker who can leverage data and insights to maximize advertising effectiveness and scale customer acquisition.

Key Responsibilities

• Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention.
• Manage and optimize paid advertising campaigns on Facebook, Google, TikTok and PPC platforms across targeted regions.
• Conduct audience research to refine targeting and evaluate desired outcomes for clients’ campaigns.
• Analyze performance trends, providing actionable recommendations to enhance ad performance.
• Identify new marketing channels to boost overall marketing effectiveness.
• Generate and present regular performance reports to key stakeholders.

Collaboration and Communication

• Work closely with cross‑functional teams to ensure alignment of performance marketing initiatives with overall marketing goals.
• Coordinate with partners on campaign planning, media buying, and budget allocation to achieve business objectives.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 2 years of experience in Performance or Digital Marketing (experience in the iGaming industry is a plus).
• Strong knowledge of performance marketing tools and platforms.
• Expertise in social media marketing best practices, including content creation and copywriting.
• Up‑to‑date with industry trends and emerging digital technologies.
• Knowledge of SEO, website management, and cloaking techniques is an advantage.
• Highly creative with a passion for digital marketing and data‑driven optimization.
• Excellent analytical, communication, and project management skills.
• Detail‑oriented, organized, and able to work independently with minimal supervision.
• Proficiency in analytics tools like Google Analytics, Facebook Ads Manager, or similar platforms.
• Proficiency in Mandarin to effectively communicate with Mandarin‑speaking clients.