Paid Ads Specialist

MyAtlas Digital; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Marketing Specialist to create and manage online paid advertising campaigns across platforms like Facebook, Instagram, and YouTube. The ideal candidate should possess a Diploma in Mass Communications or a related field, with a preference for 2 years of experience in digital marketing. Responsibilities include campaign creation, strategy management, and performance optimization in a fast-paced environment.

Qualifications

• At least a Diploma in Mass Communications, Advertising, Marketing, or a related field.
• Preferably 2+ years of social media or digital marketing experience.
• Familiarity with paid ads marketing channels.

Responsibilities

• Create online paid advertising campaigns across various platforms.
• Manage strategy and setup for all online paid advertising.
• Measure and optimize campaign performance.

Skills

Social media advertising knowledge

Creative problem-solving

Analytical skills

Self-motivated

Education

Diploma in Mass Communications

Tools

Adobe Photoshop

Adobe Premiere Pro

Job description

Responsibilities

• Create online paid advertising campaign in channel like Facebook, Instagram, TikTok, YouTube, and more.
• Manage the strategy and setup of all online paid advertising campaigns.
• Measure and optimize online paid advertising campaigns.
• Landing page creation and understanding of black hat techniques
• Reporting of results of campaigns.
• Work with designers to craft the advertising design material, write advertising and online posting copy.

Qualifications

• Candidate must possess at least a Diploma of Mass Communications, Advertising, Marketing or a related field.
• Preferably with 2 years of social media marketing or digital marketing experiences.
• Knowledge of the various paid ads marketing channels and technologies, including social media advertising (Meta business, Google ads, Tiktok ads and more).
• Experience in handling paid ads marketing budgets and forecasting/reporting results.
• Demonstrated creative problem-solving approach and analytical skills.
• Self-motivated & proactive.
• Experience in Adobe Photoshop and Adobe Premiere Pro will be an added advantage.