Media Manager - FMCG Personal Care

Randstad; Kuala Lumpur; On-site; MYR 243,000 - 325,000; Full time

Job summary

A leading FMCG multinational corporation in Kuala Lumpur is seeking a strategic Media Manager to oversee integrated media planning and execution. The role involves managing the media budget, collaborating with brand teams and agencies, and analyzing performance data to optimize campaigns. The ideal candidate should have 6-8 years of experience in media management, particularly in the FMCG industry, and possess strong analytical skills. This position provides a fantastic opportunity to lead and innovate in a dynamic environment.

Qualifications

• Minimum 6-8 years of experience in media planning and management, preferably in FMCG.
• Strong understanding of Malaysian media landscape, including both ATL and Digital platforms.
• Proven track record in managing substantial media budgets.

Responsibilities

• Develop and execute comprehensive media strategies aligned with brand objectives.
• Manage the annual media budget for optimal allocation across channels.
• Lead relationships with media agencies for high-quality execution.
• Analyze media performance data to generate actionable insights.
• Collaborate with Brand Marketing and P.R. teams for cohesive communication.

Skills

Media planning

Budget management

Stakeholder management

Analytical mindset

Digital trends knowledge

Education

Bachelor’s Degree in Marketing or related field

Job description

About the Company

Our client is a leading FMCG multinational corporation with a strong heritage in the Personal Care category. Renowned for their commitment to hygiene and wellness, they own a portfolio of household name brands that are staples in Malaysian daily routines. With a focus on innovation and improving the quality of life for consumers, the company continues to invest in data‑driven marketing to sustain their market leadership.

About the Role

We are seeking a strategic and analytical Media Manager to lead the integrated media planning and execution for the company’s personal care portfolio. You will act as the primary custodian of media investments, driving efficiency and effectiveness across both traditional (TV, Radio, Print) and digital channels. This role requires close collaboration with brand teams and external media agencies to ensure campaigns deliver maximum ROI and brand visibility.

Key Responsibilities

• Develop and execute comprehensive media strategies aligned with brand objectives and business goals.
• Manage the annual media budget, ensuring optimal allocation across offline and online channels to maximize reach and conversion.
• Lead the relationship with media agencies, overseeing planning, buying, and performance reviews to ensure high-quality execution.
• Monitor and analyze media performance data to generate actionable insights and optimize ongoing campaigns.
• Collaborate with the Brand Marketing and P.R. teams to ensure cohesive communication across all touchpoints.
• Drive digital transformation initiatives, including programmatic buying, e‑commerce media integration, and performance marketing.
• Conduct competitive landscape analysis to stay ahead of market trends and emerging media platforms.
• Ensure strict compliance with media audit requirements and cost‑efficiency benchmarks.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Mass Communication, or a related field.
• Minimum 6‑8 years of experience in media planning and management, preferably within the FMCG industry.
• Strong understanding of the Malaysian media landscape, including both ATL (TV, Radio) and Digital platforms.
• Proven track record in managing substantial media budgets and driving ROI.
• Excellent stakeholder management skills, with the ability to influence cross‑functional teams and external partners.
• Analytical mindset with proficiency in media research tools and performance metrics.
• Passionate about consumer behavior and digital trends.

Skills

No additional skills required.

Education

Bachelor Degree