Media Buying Team Lead

Adloom; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A fast-growing social media advertising company is hiring an Advertising Team Lead. This role involves leading advertising strategies, managing a team of media buyers, and optimizing ad performance across platforms like TikTok, Meta, and Google. The ideal candidate possesses over 5 years in performance marketing, strong leadership skills, and a solid understanding of lead-to-private-domain funnels. Join us to drive high-quality lead generation in Western markets while working in a dynamic environment.

Qualifications

• 5+ years of hands-on performance marketing experience.
• 2+ years leading a small team.
• Solid understanding of lead capture and private-domain conversion strategies.

Responsibilities

• Lead and execute advertising strategies for Western markets.
• Manage and mentor media buyers, including task allocation.
• Monitor ad account performance and produce reports.

Skills

Proficient with Meta Ads

Proficient with Google Ads

Proficient with TikTok Ads

Excellent data analysis skills

Strong communication skills

Leadership skills

Job description

We are a fast-growing social media advertising company specializing in paid media on major platforms such as Meta, TikTok, and Google. We help clients acquire high-quality registration leads in Western markets (US/EU) and improve private-domain conversion and sales performance. Due to business expansion, we are hiring an experienced Advertising Team Lead with strong hands‑on execution and team management capabilities to oversee advertising strategies and lead project delivery.

Key Responsibilities

• Lead and execute advertising strategies for Western markets, focusing on high-quality lead generation via TikTok, Meta, and Google.
• Manage and mentor media buyers, including task allocation, performance reviews, optimization, and capability development.
• Monitor ad account performance; analyze data and produce reports to continuously optimize CPL, CTR, and conversion rates.
• Align creative direction with client requirements and collaborate closely with the design/creative team.
• Establish advertising KPIs and incentive mechanisms to enhance team execution and creative output.

Requirements

• Proficient with Meta, Google, and TikTok advertising platforms; mastery of at least two platforms’ strategies and operations.
• Minimum 5 years of hands‑on performance marketing experience, including 2+ years leading a small team; strong knowledge of lead‑to‑private‑domain funnels.
• Solid understanding of lead capture and private-domain conversion strategies with proven ability to improve close rates.
• Excellent data analysis, budget allocation, and lead-quality optimization skills.
• In‑depth knowledge of account structures and optimization strategies across TikTok Ads, Meta Ads, and Google Ads.
• Strong communication, coordination, and leadership skills; resilient, accountable, and able to perform under pressure.