Mass Communication Executive

Mercure Kota Kinabalu City Centre; West Coast Division; On-site; MYR 100,000 - 150,000; Full time

Job summary

A renowned hotel in Malaysia is seeking a candidate for a role focusing on communication strategies and media relations. Responsibilities include creating content like press releases and newsletters, managing media relations to promote the hotel's branding, and engaging with stakeholders including government agencies. The ideal candidate will track media coverage and develop communication plans aligned with the organization's goals.

Responsibilities

• Create and distribute press releases, speeches, newsletters, and social media content.
• Maintain media relations and handle inquiries related to hotel branding.
• Develop and implement communication plans aligned with organizational goals.
• Engage with employees, communities, partners, and government agencies.
• Organize press conferences and promotional events.
• Monitor public sentiment and manage brand reputation.
• Track media coverage and report on communication activities.

Job description

The position also supports business development initiatives through strategic communications, marketing, and promotional activities. Reporting to the Director of Sales, the incumbent is expected to execute tasks efficiently and on time, and proactively engage with internal stakeholders to understand and support their communication needs.

Key Responsibilities

• Content Creation: Writing, editing, and distributing press releases, speeches, website copy, newsletters, and social media updates. Conceptualizing and developing materials such as bulletins, annual reports, and articles.
• Media Relations: Building and maintaining media social of the company, handling media inquiries, Strategies and develop marketing contents in promoting Hotel branding within the promotion.
• Strategy & Planning: Developing and implementing internal and external communication plans, aligning them with organizational goals.
• Stakeholder Engagement: Managing communication with employees, communities, partners, and government agencies.
• Event Coordination: Organizing press conferences, promotional events, and community outreach programs.
• Reputation Management: Monitoring public sentiment, managing brand image, and developing crisis communication plans.
• Reporting: Tracking media coverage, analyzing metrics, and reporting on the effectiveness of communication activities. Undertake other assignments delegated by Sales Manager / Director of Sales.