Marketing Specialist - Senior Executive

Allianz; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading insurance company in Kuala Lumpur is seeking a Marketing Executive to develop and execute innovative marketing campaigns. The ideal candidate will have a Bachelor's degree in Marketing Business Insurance or a related discipline, with 2 - 5 years of experience in financial services. This role involves collaborating with teams to create content, analyzing campaigns, and optimizing digital marketing efforts. Strong communication and project management skills are essential. Benefits include annual leave and allowances.

Benefits

Annual Leave

Allowance Provided

Qualifications

• Bachelor Degree in Marketing Business Insurance or related discipline.
• 2 - 5 years of working experience in financial services is a strong plus.
• Good communication written and verbal skills.

Responsibilities

• Develop and execute marketing campaigns across various channels.
• Collaborate with cross-functional teams to create content.
• Conduct market research to identify trends.

Skills

Communication skills

Project Management

Digital marketing

Content creation

Education

Bachelor Degree in Marketing Business Insurance or related discipline

Tools

AI tools (ChatGPT, Copilot)

Job description

Requirements

• Bachelor Degree in Marketing Business Insurance or related discipline
• 2 - 5 years of working experience in financial services is a strong plus, non-motor product marketing especially valuable.
• Good communication written and verbal, able to simplify complex insurance concepts.
• Ability to innovate promotional campaigns, Project Management and ability to handle multiple tasks and campaigns.
• Readiness to travel whenever needed to conduct briefing or training to intermediaries.
• Familiarity with AI tools like ChatGPT or Copilot is an added advantage

Responsibility

• Develop and execute marketing campaigns across various channels including digital, print, and social media.
• Collaborate with cross-functional teams to create compelling content and promotional materials.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Analyze campaign performance and provide insights for continuous improvement.
• Create engaging content for videos, flyers, brochures, social media and other marketing materials.
• Ensure all content aligns with brand/company/regulatory guidelines and messaging.
• Manage and optimize digital marketing efforts including SEO, SEM, email marketing, and social media advertising.
• Monitor and report on website analytics and digital campaign performance.
• Assist in maintaining and enhancing the company’s brand image and reputation.
• Ensure consistency in product and branding across all marketing & distribution channels.
• Plan and execute marketing events such as exhibitions, and product launches.
• Coordinate logistics and promotional activities for events.
• Optimize user experience by identifying pain points and proposing solutions.
• Any other duties as and when deemed necessary and as required by HOD.

Benefits

• Annual Leave
• Allowance Provided