Marketing/Senior Marketing Executive (Event)

Penerbitan Pelangi Sdn Bhd; Bandar Baru Bangi; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading education publishing company is seeking a Marketing/Senior Marketing Executive to develop marketing strategies and execute events. The role involves managing logistics, creating marketing materials, and building relationships with stakeholders. Candidates should hold a relevant degree and have 1-5 years of experience in marketing or the education sector. Proficiency in English, Bahasa Melayu, and Mandarin is required. Join a dynamic team and enjoy benefits like medical coverage and education support.

Benefits

Medical

Miscellaneous allowance

Education support

Dental insurance coverage

Book discount scheme

Qualifications

• Minimum one degree in relevant fields including Event Management or Marketing.
• Proficient in English, Bahasa Melayu, and Mandarin.
• 1-5 years of experience in marketing events or education industry.
• Willingness to travel to event sites occasionally.

Responsibilities

• Contribute to marketing strategies and tactical plans.
• Plan and execute marketing events including exhibitions.
• Collaborate on marketing materials for various platforms.
• Build relationships with key stakeholders including authors.
• Support dealers and distributors with marketing materials.
• Organise social media content creation and posting.

Skills

Event Management

Digital Marketing

Stakeholder Management

Content Creation

Proficient in English

Proficient in Bahasa Melayu

Proficient in Mandarin

Education

Degree in Event Management, Business Studies, or equivalent

Job description

Marketing/Senior Marketing Executive (Event)

Responsibilities:

• Marketing Strategy & Planning: Contribute ideas to the development and execution of marketing plans and strategies, translating high‑level strategies into actionable tactical plans.
• Event Management: Plan and execute marketing events, including exhibitions, book fairs, seminars. Manage all logistical and administrative aspects, from planning and setup to on‑site execution.
• Marketing Materials Development: Collaborate with designers to create a range of marketing materials (both digital and print) for sales teams, online retailers, partners and e‑commerce platforms.
• Stakeholder Management: Build and maintain strong relationships with key external stakeholders, including authors, teachers, production vendors, dealers and retail partners.
• Dealer/Distributor Support: Develop and distribute marketing materials to support dealers, partners and distributors in their online, in‑store and event‑based sales efforts. Manage inventory and stock of marketing materials.
• Digital Marketing & Social Media: Organise content creation, scheduling and posting across assigned social media platforms (e.g., Facebook, Instagram).

Qualifications:

• Minimum one degree in Event Management, Business Studies, Administration, Business Management, Marketing, Public Relations, Mass Communication, Advertising, Media or equivalent.
• Proficient in English, Bahasa Melayu and Mandarin.
• 1‑5 years of experience in marketing events and/or the education industry or similar.
• Willing to travel to event sites from time to time.

Location: Penerbitan Pelangi, Wisma Pelangi, Bangi, Selangor.

Benefits

Perks and benefits: Medical, Miscellaneous allowance, Education support, Dental insurance coverage, book discount scheme.