Marketing Manager - Southeast Asia (Singapore, Malaysia & Hong Kong)

tarte cosmetics; Kuala Lumpur; On-site; MYR 80,000 - 90,000; Full time

Job summary

A leading cosmetics company is seeking a Marketing Manager for Southeast Asia, focused on Malaysia, Singapore, and Hong Kong. The role involves strategic planning, PR, and influencer initiatives to enhance brand presence. Candidates should possess 5-7 years of relevant experience, strong communication skills, and an understanding of the beauty market dynamics in the region. This position offers a chance to work closely with international teams and local partners to drive commercial growth and brand awareness.

Qualifications

• 5–7 years’ experience in PR, Influencer, Communications, or Brand Marketing (beauty or fashion preferred).
• Strong understanding of Singapore, Malaysia, and Hong Kong beauty and social ecosystems.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop and execute PR, influencer, and marketing strategies for Singapore, Malaysia, and Hong Kong.
• Build relationships with influencers, KOLs, media, and agencies.
• Lead events and activations across SG, MY, and HK.

Skills

PR experience

Influencer relationships

Brand marketing

Analytical skills

Communication skills

Job description

Marketing Manager – Southeast Asia (Singapore, Malaysia & Hong Kong)

Location: Kuala Lumpur, Malaysia
Scope: Singapore, Malaysia, Hong Kong
Team: Marketing & PR
Reports to: Senior Brand Manager, SEA

About tarte

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty‑free line of easy‑to‑use, life‑proof products packed with good‑for‑you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in‑store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide! Are you a force of nature who thrives in a fast‑paced environment? Do you want to contribute to tarte's mission of offering cruelty‑free, eco‑chic cosmetics chock high‑performance natural™ ingredients? If so, we'd love to hear from you!

The Role

We are looking for a Marketing Manager, SEA (SG/MY/HK) to lead PR, influencer, and marketing initiatives across Singapore, Malaysia, and Hong Kong. This role combines strategic planning with hands‑on execution and requires strong cultural fluency across mature, trend‑driven beauty markets.

You will work closely with the Senior Brand Manager, International teams, Sephora SEA & HK, and key local partners to elevate tarte’s brand presence, drive awareness, and support commercial growth.

What You’ll Do

Strategic Planning & Regional Execution

• Develop and execute PR, influencer, and marketing strategies tailored to Singapore, Malaysia, and Hong Kong, aligned with global and regional direction.
• Partner with International teams to plan influencer strategies across mega, macro, micro, and emerging talent.

Influencer & Media Management

• Build and nurture strong relationships with influencers, KOLs, media, and agencies across SG, MY, and HK.
• Conduct regular audits of influencer and press lists to ensure relevance and performance.

Retail & Sephora Collaboration

• Localize global assets for SG, MY, and HK in partnership with International teams.
• Pitch and secure priority social and marketing placements with Sephora SEA & HK.
• Track Sephora support, analyze sales and launch performance, and collaborate with category teams to drive newness.
• Monitor competitor activity and market trends to inform strategy.

Events & Activations

• Lead the ideation and execution of influencer and press events across SG, MY, and HK.
• Manage suppliers, vendors, product logistics, and event timelines.

Who You Are

• 5–7 years’ experience in PR, Influencer, Communications, or Brand Marketing (beauty or fashion preferred)
• Strong understanding of Singapore, Malaysia, and Hong Kong beauty and social ecosystems
• Proven relationship builders with influencers, media, retailers, and internal stakeholders
• Strategic yet hands‑on, highly organized, and comfortable managing multiple markets
• Strong analytical skills and performance‑tracking mindset
• Excellent written and verbal communication skills in English