Marketing Manager (Mandarin Speaker) Forex / FinTech

Zeal Group; Kuala Lumpur; On-site; USD 30,000 - 70,000; Full time

Job summary

Join an innovative firm as a Marketing Specialist focusing on China! This role involves executing dynamic marketing strategies, managing social media presence, and optimizing performance marketing campaigns. You will collaborate with a creative team to drive website traffic and enhance lead acquisition. With a commitment to employee success, this company offers a vibrant work environment where your contributions will significantly impact the business. If you have a passion for marketing and a knack for analytics, this is an exciting opportunity to thrive in a fast-paced setting and make a real difference in a growing organization.

Benefits

Optical benefits

Miscellaneous allowance

Medical benefits

Free flow food and beverages

Smart casual attire

Qualifications

• 5+ years of experience in China marketing with advanced knowledge of various platforms.
• Strong analytical abilities and excellent communication skills in English and Mandarin.

Responsibilities

• Plan and execute marketing projects including content and social media marketing.
• Oversee performance marketing efforts and manage paid advertising channels in China.

Skills

Baidu ads

WeChat marketing

Social media marketing

Content marketing

Email marketing

SEO

CRM software

Google AdWords

Analytical skills

Communication skills

Tools

AppsFlyer

Job description

Award - The Best FinTech Trading Platform of The Year 2019.

Zeal group of companies (collectively Zeal Group) is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology.

We are a people-focused business and our team of 400+ professionals globally is dedicated to maximizing the success of our employees and customers. With a global presence in 12 countries across Asia, the Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume in an average of USD 100B executed by 100,000 retail investors, professional traders, and financial institution clients.

Job Responsibilities:

Your primary responsibilities, but not limited to:

1. Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing.
2. Build and maintain social media presence in China.
3. Oversee the acquisition efforts of the performance marketing function in China.
4. Develop and initiate marketing and promotional campaigns.
5. Execute plans to drive website traffic, lead acquisition and improve conversion.
6. Identify industrial forums, communities and affiliate sites, create content on these mediums on a regular basis.
7. Responsible for the success, volume and costs of Baidu ads (desktop + mobile web + mobile apps, Display, Search, Native), WeChat, websites, Weibo, Baidu Tieba, Mobile Ads and other paid advertising channels in China.
8. Work with designer to create landing pages, advertising materials and marketing collaterals.
9. Monitor and listen actively on social community to analyze engagement, reach, comments, and sentiment.
10. Supervise China paid media strategies creation.
11. Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline.
12. Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports.

Minimum Requirements:

1. Must have a minimum of 5 years’ work experience in China Marketing.
2. Advanced knowledge in Baidu ads, WeChat, Banner ads, Weibo, Baidu Tieba, Mobile Ads, AppsFlyer.
3. In-depth knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing in China.
4. Experience in implementing and optimizing paid social campaigns and Google AdWords campaigns.
5. Highly creative with excellent analytical abilities to analyze metrics and create reports.
6. Strong understanding of paid media channels, and current on new tools and methods to build a program at scale.
7. Excellent verbal, written communication and presentation skills in English and Chinese (Mandarin).
8. Ability to organize information in a high-level way to Can-do mentality, highly determined to succeed in a fast-paced environment.

Benefits:

1. Optical.
2. Miscellaneous allowance.
3. Medical.
4. Free flow F&B.
5. Smart casual attire.