Marketing Manager - FMCG F&B

Randstad; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A well-established food manufacturer is seeking a Marketing Manager to lead the brand marketing function. This position entails managing the full spectrum of marketing activities for both house and principal brands. The successful candidate will drive brand equity, manage key relationships, and implement dynamic marketing strategies. Candidates must have a Bachelor's Degree, 5-8 years of marketing experience in the FMCG industry, and possess strong commercial acumen. This role is vital for effective market penetration and brand growth.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum 5-8 years of marketing experience in the FMCG industry, preferably with exposure to both manufacturing and distribution environments.
• Proven experience in brand management, including handling principal brands and house brands.
• Strong commercial acumen with the ability to translate consumer insights into actionable business strategies.
• Excellent communication and interpersonal skills to manage diverse stakeholders, including principal partners.
• Experience in managing A&P budgets and P.R. activities is highly advantageous.
• Resourceful, adaptable, and able to thrive in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive marketing strategies for house brands and principal brands to drive sales growth and market share.
• Manage the full marketing mix, including ATL, BTL, digital, and trade marketing initiatives.
• Lead new product development (NPD) projects and product launches, coordinating effectively with internal teams and external stakeholders.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and refine brand positioning.
• Oversee the A&P budget, ensuring optimal allocation and high ROI on marketing spend.
• Build and maintain strong relationships with principal brand owners, ensuring alignment on brand goals and marketing deliverables.
• Collaborate with sales and distribution teams to ensure seamless execution of marketing campaigns and trade promotions.
• Work closely with external agencies (creative, media, P.R.) to deliver impactful brand communications.

Job description

About the Company

Our client is a well-established food manufacturer and distributor in the FMCG sector. With a comprehensive portfolio that includes both high-quality house brands and reputable principal brands, they have built a strong presence in the market. The company is dedicated to delivering authentic taste and quality products to households, continually expanding its reach through strategic distribution and brand building.

About the Role

We are looking for a strategic and results-oriented Marketing Manager to lead the brand marketing function. In this role, you will oversee the full spectrum of marketing activities for both house brands and principal brands. You will play a crucial part in driving brand equity, managing principal relationships, and ensuring effective market penetration through dynamic marketing strategies.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for house brands and principal brands to drive sales growth and market share.
• Manage the full marketing mix, including ATL, BTL, digital, and trade marketing initiatives.
• Lead new product development (NPD) projects and product launches, coordinating effectively with internal teams and external stakeholders.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and refine brand positioning.
• Oversee the A&P budget, ensuring optimal allocation and high ROI on marketing spend.
• Build and maintain strong relationships with principal brand owners, ensuring alignment on brand goals and marketing deliverables.
• Collaborate with sales and distribution teams to ensure seamless execution of marketing campaigns and trade promotions.
• Work closely with external agencies (creative, media, P.R.) to deliver impactful brand communications.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum 5-8 years of marketing experience in the FMCG industry, preferably with exposure to both manufacturing and distribution environments.
• Proven experience in brand management, including handling principal brands and house brands.
• Strong commercial acumen with the ability to translate consumer insights into actionable business strategies.
• Excellent communication and interpersonal skills to manage diverse stakeholders, including principal partners.
• Experience in managing A&P budgets and P.R. activities is highly advantageous.
• Resourceful, adaptable, and able to thrive in a fast-paced environment.

Skills

no additional skills required

Qualification

no additional qualifications required

Education

Bachelor Degree