Marketing Manager (F&B/Retail) (ID: 680934)

PERSOL; Kuala Lumpur; On-site; MYR 48,000 - 60,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is looking for a Marketing Specialist to develop and execute comprehensive marketing plans. The successful candidate will manage social media strategies and collaborate with multiple teams to promote events and campaigns. With a minimum of 3 years of experience in marketing within the entertainment, restaurant, or retail sectors, you will lead internal events and manage advertising initiatives. Join us to make a significant impact in a vibrant marketing environment.

Qualifications

• Minimum of 3 years of experience in developing marketing strategies and planning events within the entertainment, restaurant, or retail industry.

Responsibilities

• Plan, develop, execute, and evaluate the annual marketing plan.
• Develop and implement annual marketing initiatives.
• Manage and analyze membership data.
• Collaborate with marketing teams of shopping malls.
• Organize and execute internal events.
• Revitalize the internal company website.
• Plan and manage promotional events.

Skills

Social media strategies

Event planning

Advertising management

Data analysis

Job description

Plan, develop, execute, and evaluate the annual marketing plan.

Develop and implement annual marketing initiatives including:

Planning and executing social media strategies (Facebook, Instagram, TikTok, etc.)

Designing and running membership recruitment campaigns

Managing and analyzing membership data (in collaboration with the IT department)

Collaborating with marketing teams of shopping malls where our stores are located (e.g., expanding advertising space, gathering mall-related information, coordinating with in-mall event plans)

Managing in-mall advertising spaces and negotiating rates with landlords

Producing a variety of advertisements and promotional materials (including content planning, directing designers, and overseeing production)

Creating and managing in-store displays and storefront advertisements (including images for VOD touch panels)

Planning and managing external collaborations

Organizing and executing internal events (e.g., the annual Karaoke Competition, with preliminaries starting in August/September and finals held in December)

Revitalizing the internal company website and managing digital advertising content

Planning and managing traditional/analog advertising (e.g., print media)

Planning and executing events for new store openings

Planning and executing promotional events at existing stores (e.g., store anniversary campaigns)

Overseeing menu photography and menu design

Planning and managing collaborations with anime and cosplay events

Job Requirements

Minimum of 3 years of experience in developing marketing strategies and planning events within the entertainment, restaurant, or retail industry.